Paid Media Specialist
Paid Media Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Are you passionate about blending the art of storytelling with innovative search advertising techniques Join WTW as our SEA Employer Branding Specialist and spearhead dynamic campaigns that showcase our authentic curious and bold culture and attract top talent.
With WTW youll have the opportunity to shape our employer brands online presence and drive engagement across global markets. Transform your tomorrow today!
Elevate your career and make an impactcome create captivate and connect with our future candidates like you!
The Role
- Social Media Paid Campaigns:
- Develop end-to-end implement manage and optimize paid social media campaigns on platforms such as LinkedIn Facebook Instagram and YouTube (all done internally no agency involved).
- Create engaging content tailored to different social media channels.
- Google Search and Display Paid Campaigns:
- Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates (all done internally no agency involved).
- Conduct keyword research and optimize ad copy for maximum impact.
- Analyze campaign metrics and adjust strategies as needed.
- Management of Review Sites:
- Oversee and optimize sponsored ads on platforms like Indeed Glassdoor and other relevant job boards.
- Campaign Monitoring and Optimization:
- Track and analyze the performance of all employer branding campaigns.
- Use data-driven insights to optimize ongoing and future campaigns.
- Prepare regular reports on campaign performance and ROI.
Qualifications
The Requirements
- Proven experience in digital marketing specifically in managing end-to-end paid social media Google Ads and YouTube campaigns.
- Proficient in using digital marketing tools and platforms (e.g. Google Analytics Hootsuite AdWords Meta Business suite/Ads Manager LinkedIn Ads manager).
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously
Equal Opportunity Employer
At WTW we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.
At WTW we trust you to know your work and the people tools and environment you need to be successful. The majority of our colleagues work in a hybrid style with a mix of remote in-person and in-office interactions dependent on the needs of the team role and clients. Our flexibility is rooted in trust and hybrid is not a one-size-fits-all solution.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
