Audience Research Executive (Digital)

PACKAGE DESCRIPTION

Job Reference: 22422

Band: B

Job Type: Permanent full-time

Salary: 25400 - 28800 London Weighting (5319) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London Television Centre. This is a hybrid role and the successful candidate will balance office working with home working.

ABOUT OUR DATA INSIGHTS TEAM

The Data & Insights team sits in the Brands & Licensing department and work closely with all parts of the BBC Studios business: content marketing & customer engagement digital consumer engagement production sales & distribution. Working in close collaboration with other areas of Insight across BBC Studios including other members of the Global Insight Team regional researchers Content Planners and PS Audiences teams.

The team has a wealth of data and methodologies to utilise from industry tools such as Barb YouGov Profiles and Tubular to running qualitative focus groups and communities and quantitative surveys.

THE ROLE

Reporting into the Digital Insights Manager the Research Executive role will support the Insight team through generating analysing and communicating consumer insights to BBC Studios Digital Content and Commercials teams who create content for BBC Studios digital channels (YouTube Facebook etc) to support fan engagement and maximise the commercial opportunity in this space via ad sales and partnerships.

Responsibilities:

• Support the Insight Manager & Head of Planning in the analysis and dissemination of insights across the business.
  
  
• Be an expert in our analytics tools e.g. YouGov GWI Statista and use them to identify commercial opportunities for BBC Studios
  
  
• Support a range of research projects that explore consumer attitudes and behaviour. In particular this role covers topics that are not related to TV but a focus on digital and social media business needs
  
  
• Create compelling ways to communicate insights and deliver them through meetings presentations email and webinars.
  
  
• Keep track of wider audience trends and emerging competitors articulate how and why these might affect BBC Studios business
  
  
• Proactively build relationships and collaborate with data teams and other insight teams taking a lead in ensuring that our work dovetails and delivers fresh insights.
  
  
• Contribute to research agency work including providing feedback to help ensure conclusions are relevant actionable and of high standards.

WHAT DOES IT TAKE

ESSENTIAL CRITERIA;

• Experience in market research with ability to research digital and/or social media trends and opportunities
  
  
• Experience using audience measurement tools e.g. audience profiling tools (YouGov Profiles GWI TGI) digital tools (Tubular Synthesio etc) and data sets/tools (e.g. Omdia Ampere)
  
  
• A passion and aptitude for sharing knowledge and insight creatively and ability to clearly communicate data.
  
  
• Proficiency in utilizing research techniques to analyse audience behaviours trends and preferences.
  
  
• Ability to build and maintain strong relationships with internal and external stakeholders.

DESIRABLE CRITERIA;

• Experience in the media or entertainment industries is desirable
  

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Please note: If you were to be offered this role the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.