Senior Specialist, Social Media Strategy
Senior Specialist, Social Media Strategy
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Job Description
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Job Type:
EmployeeDuration in Months (for fixed-term jobs):
N/AJob Family:
Digital Marketing# of Open Positions:
1Faculty/Service - Department:
Manager Content MarketingCampus:
Main CampusUnion Affiliation:
SSUODate Posted:
juin 12 2025Applications must be received BEFORE:
juin 23 2025Hours per week:
35Salary Grade:
SSUO Grade 11Salary Range:
$- $Position Purpose
As a key member of Communications and Public Affairs and a close adviser to the Office of Communications and Government Relations and its team plays a critical multifaceted role in reputation management for the University and attainment of uOttawa strategic objectives. Whether through daily monitoring of emerging public issues proactive management of ongoing issues management of University social media accounts (including that of the Office of the President) creation of engaging strategic content or advising senior managers and their teams across the campus serves as both champion and defender of the Universitys reputation. Relying on own judgement experience and expertise oversees implementation of strategies recommends possible solutions while considering their potential consequences and elicits community engagement on social media.
In this role your responsibilities will include:
- Public issue oversight: Monitors issues that represent a risk to the Universitys reputation and proposes relevant solutions to senior management. Produces data on general feelings about the University as expressed on various platforms. Monitors social media to ensure brand awareness.
- Consultant services: Provides expert advice to members of the faculties and services to guide them in managing their own accounts. Shares social media best practices and trends to ensure that content is of high quality and complies with relevant policies and procedures. Monitors performance indicators identifies opportunities and offers solutions. Offers faculties and services advice tools or training on social media. Manages stakeholder expectations and works with members of different teams to achieve competing priorities in a dynamic rapidly evolving environment.
- Strategic planning: Develops and implements innovative digital communication strategies and marketing campaigns related to University objectives and works with faculties and key services on implementation. Creates a monthly social media strategy to support and enhance the Universitys initiatives and image. Uses social media to amplify key messages and encourage organic content marketing through strategic creative communication.
- Client relations management: Serves as main contact person for clients particularly Communications and Government Relations. Strengthens these relationships by providing outstanding service and advice.
- Content design creation and production: Designs University of Ottawa social media strategy (including for the presidents account) and ensures it is implemented on various platforms (X LinkedIn Instagram Facebook YouTube etc.). Plans creates publishes and distributes new content daily (text images videos) and designs marketing campaigns to advance University strategic objectives and meet University content design drafting and graphics for social media co-ordinates and produces graphic layouts (documents videos photos collages etc.) and creates and programs engaging content on different platforms. Helps manage communication needs (photoshoots newsletters promotional material creation videos etc.).
- Community and social media management: Co-ordinates daily social media activities. Manages social media communities (monitoring comments answering user questions creating and leading conversations) in a timely manner with tact and good judgement. Maintains editorial rigour (image selection copywrite sharing and permission rights etc.). Identifies issues of interest for the University as well as reputational risks to inform management.
- Performance analysis and improvement process: Analyzes content performance to evaluate strategy effectiveness and make recommendations. Monitors the Universitys brand and similar brands on social media. Develops social media performance indicators assesses them and produces monthly reports. Co-ordinates potential improvements for maximum effectiveness.
- Policies and procedures: Develops and implements internal guidelines procedures and processes to promote compliance with standards and best practices in digital communication.
- Documentation: Archives information for future reference. Drafts and updates internal documents about the procedures processes and systems used in updating social media content.
What you will bring:
- Bachelors degree in communication public relations marketing or a related field or an equivalent combination of education and work experience
- Five years experience in monitoring and managing public issues and in implementing and evaluating social media strategies
- Bilingualism (essential with advanced second official language skills)
- Crisis management expertise: Demonstrated experience managing and mitigating social media crises including developing contingency plans and providing timely appropriate responses to sensitive issues.
- Strategic planning: Proven ability to design and implement long-term social media strategies that align with organizational goals and elevate uOttawas digital presence.
- Community engagement: Ability to foster authentic interactive connections with diverse audiences building a loyal community across platforms.
- Platform mastery: In-depth knowledge of key social media platforms (e.g. LinkedIn TikTok Instagram Facebook X YouTube) including their algorithms audience preferences and emerging trends.
- Data-driven insights: Proficiency in using performance tools (Google Analytics social listening platforms social media management software) to analyze data evaluate campaign effectiveness and optimize strategies.
- Content oversight: Ability to guide the production of platform-specific social media content ensuring consistency in brand tone and alignment with university goals.
- Cross-functional collaboration: Ability to work across departments building partnerships with faculties key services and external stakeholders to execute integrated social media campaigns.
- Proactive problem-solving: Strong initiative in identifying potential risks or opportunities on social platforms and recommending actionable solutions.
- Web and accessibility knowledge: Familiarity with web accessibility standards and social media guidelines ensuring inclusive accessible content for diverse audiences.
- Leadership and influence: Ability to establish credibility and influence peers offering expert guidance to enhance the Universitys social media strategies.
- Creative campaign development: Ability to design and execute innovative social campaigns integrating video live streaming polls and other interactive formats.
- Cultural sensitivity and diplomacy: Strong understanding of cultural nuances in communication ensuring messages are respectful inclusive and meaningful to various audiences.
- Bilingual communication: Exceptional English and French writing skills with the ability to adapt voice and tone for varied content and audiences.
- Efficiency under pressure: Proven ability to manage multiple priorities meet tight deadlines and remain composed in high-pressure situations.
- Project management skills: Experienced in planning organizing and executing complex social media projects balancing competing priorities to deliver high-quality results.
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Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.
The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect teamwork and inclusion where collaboration innovation and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply we welcome applications from qualified Indigenous persons racialized persons persons with disabilities women and LGBTQIA2S persons. The University is committed to creating and maintaining an accessible barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment assessment and selection processes. Applicants with disabilities may contact to communicate the accommodation need. All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.
Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.
If this is a front-line position with responsibilities to interact with students selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.
Prior to May 1 2022 the University required all students faculty staff and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 Covid-19 Vaccination. This policy was suspended effective May 1 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.
Required Experience:
Senior IC
Employment Type
Full-Time
