Multi-Property Social Media Manager
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Job Description
JOB SUMMARY
The Multi-Property Social Media Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication this role promotes on-brand messaging to customers through social media channels all with the goal of enhancing the image of the hotel.
CANDIDATE PROFILE
Education and Experience
Required:
2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
- Executes annual marketing plan to budget in coordination with Director of Marketing Communications and ecommerce teams.
- Partners with Operations Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading verifying advertisement targeting is correctly directed at relevant consumer groups.
- Maintains frequent active engagement with eCommerce team to verify alignment pull-through and 2-way communication about the status performance evaluation opportunities and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in social channels is in alignment with brand voice.
Social Media Content Management
- Manage the day-to-day activities for social media channels.
- Establish long-range objectives and specify the strategies and actions to achieve them.
- Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars monitoring online conversations.
- Participate in online conversations to build brand visibility customer satisfaction and marketing/ecommerce support.
- Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
- Provide measurement of the impact of online presence to the hotels overall business.
- Develops and executes promotions and ad campaigns in F&B weddings spa rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Lead the planning execution and evaluation of social media campaigns to ensure alignment with broader marketing objectives.
- Craft develop and publish engaging content tailored to our audience on Instagram Facebook LinkedIn Youtube and other relevant platforms.
- Collaborate with internal teams and external agencies to produce high-quality multimedia content including visuals videos and copy.
Public Relations and Visual Asset Management
- Maintains a comprehensive list of local media/influencer contacts with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Manages the execution of hotel sponsored events community/government relations activities and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.
- Verifies the news clippings and other online and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the regional field marketing teams.
- Manages photo shoots for monthly seasonal or festive promotions in partnership with operations team.
Direct Marketing and Collateral Development
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all materials is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General
- Assists and manages the development co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotels newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property social media marketing performance.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Manager
Employment Type
Full-Time
