Manager, Social Media & Reputation Strategy
Manager, Social Media & Reputation Strategy
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1 Vacancy
Job Description
Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits valuable resources ongoing mentorship and leadership programs for all types of jobs and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship development and leadership programs
- And more
Description
Overview:
As Manager Digital Engagement & Reputation Strategy you will lead a critical enterprise function focused on shaping how Emory Healthcare builds trust grows community presence and engages with patients across digital platforms.
This role encompasses more than just social media its about reputation community digital storytelling and meaningful engagement that supports business growth and patient loyalty.
Reporting to the Director of Performance Marketing you will manage the strategy execution and team responsible for Emorys digital voice across social platforms review sites and online communities.
Youll work cross-functionally with marketing patient experience legal and risk teams to ensure a cohesive data-informed approach that reflects our brand values and supports our mission.
Primary duties and responsibilities:
- Leadership & Team Management Manage and mentor team members responsible for digital community engagement content moderation social publishing and response strategy.
- Set team goals KPIs and performance metrics aligned with broader marketing and organizational objectives.
- Collaborate with internal stakeholders and external agency partners to ensure unified messaging across campaigns and channels.
- Brand Reputation & Patient Trust Lead Emory Healthcares digital reputation strategy including review monitoring response protocols and issue escalation.
- Serve as a liaison between marketing and Patient Experience Access Legal Risk and Media Relations.
- Maintain HIPAA-compliant strategies for all patient-facing digital communications.
- Build proactive programs to foster advocacy address concerns and promote positive patient sentiment.
- Digital Engagement Strategy & Execution Own and evolve Emory Healthcares digital engagement strategy across social media platforms review sites and online forums.
- Guide content and campaign execution across channels ensuring alignment with brand voice platform trends and audience expectations.
- Collaborate with paid media and content teams to integrate organic and paid strategies for greater ROI and reach.
- Digital Performance & Strategic Insights Use data and digital intelligence to refine strategies optimize performance and identify audience and sentiment trends.
- Deliver actionable reporting dashboards to internal stakeholders and leadership.
- Support crisis communications and real-time issue management using digital listening tools and analytics.
- Collaboration & Governance Work closely with Content Marketing Creative Internal Communications and agency teams to build engaging story-driven digital content.
- Support the development of employee advocacy and internal social media education programs.
- Evaluate and recommend platforms and tools for engagement listening workflow or reporting improvements.
Travel: Less than 10% of the time may be required. Work Type: Hybrid employee - splits time between working remotely and working in the office.
Minimum Required Qualifications:
- Education Bachelors degree in Marketing Communications Public Relations or a related field.
- Experience in Lieu of Degree must be a 1:1 ratio of experience to education
- Experience - 5 years in digital marketing social media or public relations with at least 2 years in a supervisory or leadership role.
Knowledge skills and abilities (required):
- Proven success managing digital engagement and reputation strategy ideally in a healthcare or regulated environment
- Deep fluency in social platforms (Meta X Instagram LinkedIn TikTok) and review channels (Google Healthgrades etc.)
- Familiarity with social listening publishing and analytics tools (e.g. Sprinklr Brandwatch Hootsuite Sprout Social)
- Strong understanding of digital performance marketing principles analytics and audience targeting
- Excellent communication crisis response and stakeholder collaboration skills
Preferred Qualifications:
- Education - Masters Degree in Marketing Communications Public Relations or a related field
- Experience - 8 years digital marketing social media or public relations with at least 2 years in a supervisory or leadership role
Knowledge skills and ability requirements (preferred):
- Familiarity with HIPAA compliance in digital contexts
- Experience with media buying or agency collaboration Brandwatch experience
- Ability to translate data into actionable insights
Additional Details
Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.
Required Experience:
Manager
Employment Type
Full-Time
