Social Media Executive - TV Social

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: BBC Masterbrand: 1x 9-month full-time fixed-term contract mat leave cover. BBC Three: 1x 5-month full-time fixed-term contract

CONTRACT START DATE: 5-month FTC: mid-September. 9-month FTC: mid-October. You will automatically be applying for both roles unless you state otherwise in your application.

DEPARTMENT: Social Media

LOCATION: London Hybrid

PROPOSED SALARY RANGE: 30000 - 38000 London weighting depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

JOB PURPOSE

The Social Media Executive delivers a social media experience for audiences working closely with other social and digital roles to ensure each campaign delivers on the agreed social strategy maximises engaged reach with the campaigns target audiences delivers content of high creative quality and drives traffic around the BBC portfolio.

WHY JOIN THE TEAM

Were a friendly creative team producing standout campaigns for the UKs biggest shows and beyond. With a high bar for quality and a commitment to strong public service value were proud to drive millions to iPlayer. We genuinely enjoy our work support each other and nurture a great team culture. Here youll find real opportunities for personal and professional growthmaking us an inspiring and rewarding team to be part of.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Manage social campaign plans acting as the day-to-day lead for those campaigns across all social platforms working closely with the Social Media Manager and the social Publishing Production and Planning teams to align strategy.
• Work closely with Commissioning Production and relevant campaign stakeholders on each social campaign.
• Produce and brief digital assets (video and images) that can be used across social media platforms using relevant multimedia software (such as Adobe Premiere Pro and Photoshop).
• Produce and brief engaging copy and community management that is optimised for social platforms and formats in line with the campaign and each accounts tone of voice.
• Shape campaign plans to maximise our UK under-35 engaged reach.
• Work closely with Publishing to ensure each social campaign supports both the overarching strategic priorities and meets audience expectations across all platforms and formats
• Work with Moderation Services Editorial Policy and other support teams to shape campaign creative and develop appropriate responses where needed.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Evidence of having run social media accounts and / or campaigns either from scratch or inherited.
• Good Adobe CS video/image editing skills; attention to detail with good editorial judgment accuracy and sensitivity.
• Effective written and verbal communication with good presentation skills.
• Understanding of editorial and other compliance policies.
• Experience managing critical stakeholder relationships.

DESIRED BUT NOT REQUIRED:

• Able to critically evaluate ideas and information.
• Able to embrace change and make improvements to working practices.
• Experience working with in-house and third-party creative resources.
• Knowledge of the broadcasting industry and a demonstrable interest in its output.
• Experience leading collaboration across organisational boundaries.