Performance Marketing Specialist - B2B
Performance Marketing Specialist - B2B
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Job Description
Performance Marketing Specialist
Location: India
Type: Full-time
Industry: B2B SaaS
Who We Are:
Welcome to Idenfo A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.
Job Overview:
As the Performance Marketing Specialist youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads drive conversions and improve customer acquisition. Youll be responsible for developing executing and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset a strong understanding of the B2B SaaS landscape and the ability to scale campaigns in a competitive market.
What Youll Be Doing
- Plan execute and optimize LinkedIn Ads and Google Search campaigns with laser precision
- Set up tracking (UTM Google Analytics HubSpot) to ensure every click lead and conversion is measured
- Build and refine customer outreach funnels using outbound tools like Apollo Instantly or Lemlist
- Collaborate on landing page CRO A/B testing and retargeting strategy
Launch and iterate on rapid growth experiments (viral loops mini-campaigns PLG tactics) - Own performance marketing metrics and present actionable insights regularly
- Work cross-functionally with product sales and content teams to align on goal
Qualifications: - 5- 6 years in performance marketing ideally in B2B SaaS or finte
- Deep hands-on experience with LinkedIn Ads Google Ads and performance tracking tools
- Experience with CRO tools and landing page builders (e.g. Unbounce Webflow Instapage)
- Agile self-starter mindset comfortable with moving fast and adapting strategies on the go
- Bonus: Experience in fintech payments or startup environments
Why Join Us
- Remote and flexible work culture
- High autonomy and ownership of your marketing performance
- Opportunity to make a measurable impact from day one
Employment Type
Full Time
