Senior Campaign Manager

Who are we

Here at Nothing were building a world where tech is fun again. Remember a time where every new product made you excited Were bringing that back. To get there were gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return youll be part of a movement. Contributing to a global ecosystem of products that bring joy to peoples lives.

Nothings debut smartphone Phone (1) earned Time Magazines prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023 the company launched Phone (2) to wide acclaim from its community the media and design enthusiasts and in 2024 Nothing launched its CMF Phone 1 and Nothing Phone (2a) Series with both receiving an overwhelmingly positive reception.

To date Nothing has sold more than 7 million units worldwide across its product lines having released five audio products five smartphones and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community which includes over 8000 private investors and are crafted with sustainability at the forefront.

Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures) EQT Ventures C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod) Casey Neistat (YouTube personality and Co-founder of Beme) Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

If that sounds like something youd like to be part of read on...

About the Role

As Senior Campaign Manager your mission is to drive the commercial success of the Nothing product line in India by leading fully integrated insight-driven marketing campaigns - from pre-launch through to lifecycle. Youll ensure relevance to local audiences generate demand and bring best-in-class execution across channels.

This is a high-impact cross-functional role ideal for someone who thrives in fast-paced environments operates with precision and creativity and is eager to build a disruptive technology brand.

Key Responsibilities

Lead Integrated Marketing Campaigns (IMC)

• Own campaigns end-to-end: pre-launch launch and lifecycle.
• Ensure all touchpoints (paid owned earned) feel connected and consistent.
• Drive alignment across functions - PR Social Paid Media Retail and others - to keep workstreams coordinated and timelines on track.
• Continuously improve workflows and handovers across teams to maximize efficiency.

Define Local Product & Launch Strategy

• Adapt global product positioning and messaging for the Indian market.
• Define the India GTM plan: timing messaging channel strategy and execution roadmap in close collaboration with cross-functional teams.

Oversee Creative Briefing & Asset Delivery

• Write and manage creative briefs for all phases - from hero films to PDPs channel banners and social content.
• Work with in-house creatives and agencies to deliver on time within budget and to the highest quality standards.
• Ensure assets are optimized for each platform and align with campaign messaging.

Campaign Budget & Performance Management

• Own the full campaign budget tracking spend and ROI.
• Use data and insights to shape plans and make informed optimizations throughout the campaign cycle.
• Report performance regularly with a strong focus on learnings and continuous improvement.

Channel Marketing

• Act as the primary marketing lead for channel partners.
• Align on campaign timelines promotional windows co-branded assets and content rollout.
• Ensure our products are well-represented and maximized across all key partner platforms at critical moments.

What Were Looking For

• Proven experience in integrated marketing campaign management ideally within tech consumer electronics or high-growth consumer brands.
• Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases.
• Demonstrated ownership mindset - able to drive business performance and work independently.
• Exceptional attention to detail with a high bar for creative execution.
• Strong cross-functional leadership skills and the ability to bring clarity and direction to teams.
• Experience working with limited budgets and maximizing impact through efficiency and creativity.
• A passion for building brand experiences that are bold cohesive and memorable.

Why Join Us

• No corporate red tape - just bold ideas fast execution and real ownership.
• Youre here to disrupt and define not follow the rulebook.
• Join the fastest-growing tech brand in India in the past decade - and shape whats next.
• Your work will have a visible impact - seen shared and talked about across the country (and beyond).
• Fast-track your career - surrounded by ambitious minds moving at startup speed.