Content Specialist
Content Specialist
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Job Description
Overview
Recognized by Newsweek in 2024 and 2025 as one of Americas Greatest Workplaces for Diversity
***This position will work onsite at our corporate office in Brentwood TN***
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility
- Medical Dental Vision insurance
- 401(k)
- Associate assistance program
- Employee discounts
- Referral program
- Early access to earned wages for hourly associates (outside of CA)
- Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility
- Paid Time Off
- Paid holidays
- Company provided life insurance
- Adoption benefit
- Disability (short and long term)
- Flexible Spending Accounts
- Health Savings Account
- Optional life and dependent life insurance
- Optional voluntary benefits including accident critical illness and hospital indemnity Insurance and legal plan
- Tuition reimbursement
Base pay in range will be determined by applicants skills and experience. Role is also eligible for team based bonus opportunities. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.
Veterans transitioning active duty military personnel and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen Brookdale offers to advance fees for naturalization (Form N-400) application costs up to $725 less applicable taxes and withholding for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
The Content Specialist will support the content team by conceptualizing producing repurposing and organizing marketing content to help meet the objectives and KPIs of various teams. This role will work closely with a cross-matrixed marketing team to ultimately deliver a cohesive brand-oriented and user-focused content experience across various media channels.
- Creates high-quality engaging content in a variety of formats across both traditional and digital media including blogs video scripts webinar scripts eBooks downloadables social media posts landing pages email campaigns and more to meet the needs of audiences at crucial touchpoints across the customer journey. Ensure consistent and compelling brand tone and voice across all content.
- Analyzes content performance across channels providing reporting and data-driven recommendations to optimize and repurpose varying content types to assist stakeholders.
- Builds and maintains editorial calendars and other content governance tools to plan and track content use across channels.
- Manages content project timelines prioritizing deadlines and managing stakeholder expectations.
- Supervises outside agencies freelancers and other content creators to execute on the development and implementation of content creation placement and repurposing to benefit the overall content strategy; including but not limited to assigning editing SEO optimization proofreading review and delivery.
- Conducts internal content review processes. Interacts with executives legal team channel leaders and various other stakeholders.
- Publishes approved digital content within a web-based content management system.
- Maintains a deep understanding of companys strategy vision and corresponding audiences based on existing and in-process research.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Education and Experience
- Bachelors Degree in Marketing Communications or other related area required
- Minimum of 3 years relevant experience in content writing and editing preferred
- Experience with Sprinklr Adobe Experience Manager Adobe Analytics Smartsheet preferred
Certifications Licenses and Other Special Requirements
None
Management/Decision Making
Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent example reasonableness or a combination of these.
Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has a working knowledge of a functional discipline.
Physical Demands and Working Conditions
- Standing
- Walking
- Sitting
- Use hands and fingers to handle or feel
- Reach with hands and arms
- Stoop kneel crouch or crawl
- Talk or hear
- Vision
- Ability to lift: up to 25 pounds
- Requires interaction with co-workers residents or vendors
- Occasional weekend evening or night work if needed to ensure shift coverage
- Requires Travel: Occasionally
Brookdale is an equal opportunity employer and a drug-free workplace.
Salary Range Information
Required Experience:
Unclear Seniority
Employment Type
Full-Time
