Marketing Manager

Location

London & Cheltenham

Type

Permanent Full-time

Welcome to Motel

Our story began during a road trip in the 1990s where our founders Will and Andy travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale which eventually led to the creation of stores. From there they began designing reworked vintage pieces and thus Motel was born.

Over 30 years and a team of 200 people later every piece of clothing we make is created with the same spirit of fun freedom and adventure as the road trip that first defined the brand. Were still ambitious and independent but now were a global team - we work from an operational base in Worcester a design studio in London and a creative studio in Bali.

The role

Are you a dynamic marketing professional ready to lead and inspire Join us as a Marketing Manager to shape our strategy drive impactful campaigns and collaborate with creative teams. Youll mentor a talented marketing team optimise performance and enhance brand visibility.

Please note that the role requires the successful candidate to be able to commute to both London and Cheltenham offices.

Main tasks & responsibilities

Strategic Planning & Leadership

• Develop and implement comprehensive marketing strategies aligned with company goals and objectives. Working with all the creative teams to ensure strong execution of ideas.
• Collaborate with leadership to define marketing objectives and KPIs.
• Lead mentor and inspire a team of marketing professionals fostering a collaborative high-performance environment.
• Provide guidance on project priorities deadlines and deliverables.

Campaign Management

• Lead the execution of the seasonal marketing calendar ensuring timely and consistent campaign rollouts across all touchpoints. Leverage insights from past marketing campaigns to inform decision-making and optimise future opportunities.
• Oversee planning execution and optimization of campaigns across digital organic paid and event channels.
• Ensure consistent messaging branding and creative alignment across all campaigns by collaborating closely with the Creative Director and Brand Manager to strike the ideal balance between commercial objectives and creative vision.
  
  Cross-functional Collaboration

• Act as the central point of contact for marketing planning driving communication accountability and deadlines across departments.
• Collaborate with internal teams (Digital Marketing Creative Social PR Influencer eCommerce) and external stakeholders to ensure integrated campaign delivery.
• Partner with the Digital Marketing team to align campaign objectives messaging and creative across paid channels.
• Drive cross-functional sync meetings prepare briefs and keep teams informed and aligned.

Performance Monitoring & Reporting

• Utilise analytics tools to monitor and analyze key performance metrics.
• Track campaign performance working with relevant teams to optimise and iterate as needed.
• Provide regular reports to leadership offering insights and recommendations for continuous improvement.
  

Budget Management

• Develop and manage the marketing budget allocating resources effectively for maximum impact.
• Monitor campaign costs and adjust strategies to optimize ROI.
  
  Market Research & Brand Management
  
  
• Stay informed on industry trends competitor activities and market dynamics.
• Identify new opportunities to enhance brand visibility engagement and customer acquisition. Working closely with the Creative Director and Brand Manager.
• Oversee brand development and positioning ensuring consistency across all marketing materials and touchpoints. Working closely with the Creative Director and Brand Manager.
• Support the Brand Manager in shaping go-to-market strategies campaign planning and brand initiatives.

About you

• Bachelors degree in Marketing Communications Business or a related field; Masters degree is a plus.
• Strong leadership and team management skills.
• Strategic thinker with excellent analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Familiarity with marketing technologies analytics tools and CRM platforms.
• 35 years of hands-on experience in digital and organic marketing ideally in fashion beauty or D2C e-commerce.
• Strong proficiency in Meta & TikTok Ads Manager Google Ads and key analytics platforms (GA4 Triple Whale etc.).
• Proven track record of managing six-figure ad budgets with clear ROI.
• Analytical mindset with the ability to translate data into strategy.
• Confident managing creatives and briefing asset requirements.
• Ability to thrive in a fast-paced data-driven environment.

Whats in it for you

• Competitive salary in line with industry benchmarking
• 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
• 25 days annual leave; with additional days for long service
• Birthday day off post probation
• Team socials and meetups
• Monthly well-being activities to support your health and wellbeing
• Tailored progression pathways
• A thorough health support service
• Access to professional support & mentoring
• Bonus Scheme for all employees paid out twice a year at management discretion
• Motel discount
• Option to work from home 2 days a week post probation

Motel is a growth mentality company!

At Motel Rocks we value and believe in fostering an inclusive and diverse environment for our employees customers and partners. We are committed to building a brand that celebrates differences and promotes equal opportunities.