Digital Marketing Specialist
Digital Marketing Specialist
Posted on :
11-06-2025
Employer Active
1 Vacancy
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Job Description
Overview
The Digital Marketing Specialist plays a crucial role in driving online marketing strategies and enhancing brand visibility in a competitive digital landscape. This position is essential for organizations aiming to leverage digital channels to reach target audiences effectively. The specialist will be responsible for developing implementing and managing digital marketing campaigns that align with the company s objectives. They will work closely with various departments including sales and creative teams to deliver cohesive marketing strategies. Thus a deep understanding of market trends consumer behavior and technological advancements is vital. In addition the Digital Marketing Specialist will analyze performance metrics to assess campaign effectiveness continually optimizing strategies for improved engagement and conversion rates. This role not only requires creativity and adeptness with various digital tools but also demands strong analytical skills to convert data insights into actionable strategies thereby driving growth and ensuring a robust online presence.
Key Responsibilities
- Develop and manage digital marketing campaigns
- Design and optimize the company website for improved user experience
- Conduct keyword research and SEO optimization
- Create engaging content for various platforms including blogs and social media
- Analyze website traffic and user behavior through analytics tools
- Implement email marketing strategies to nurture leads
- Manage social media accounts to drive brand awareness
- Oversee PPC campaigns to maximize ROI
- Collaborate with graphic designers to produce effective advertising
- Monitor industry trends to keep strategies current
- Prepare detailed reports on campaign performance
- Coordinate with sales teams to support lead generation efforts
- Manage budgets for online marketing activities
- Engage in market research to identify opportunities
- Utilize A/B testing to improve marketing performance
Required Qualifications
- Bachelor s degree in Marketing Business or a related field
- 2-4 years of experience in digital marketing
- Strong knowledge of SEO tools and techniques
- Proficiency in Google Analytics and Google Ads
- Experience with social media advertising
- Familiarity with email marketing platforms
- Ability to interpret data and derive insights
- Excellent written and verbal communication skills
- Creative problem-solving abilities
- Experience with content management systems
- Strong attention to detail and project management skills
- Up-to-date with the latest digital marketing trends
- Ability to work independently and as part of a team
- Certifications in digital marketing are a plus
- Understanding of HTML and web development is an advantage
- Adaptability to changing priorities and new technologies
html,content management systems,social media advertising,data interpretation,web development,social media,google ads,google analytics,seo,content creation,data analysis,project management,email marketing
Employment Type
Full Time
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