Performance Marketing Lead
Performance Marketing Lead
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Job Description
Role Overview- Key Points:
1. Full-funnel growth leadership: Own and drive growth engine.
2. Team management: Lead specialists across various channels (paid media SEO social performance etc.).
3. Customer acquisition and retention: Focus on driving revenue growth.
4. Cross-functional collaboration: Work with CMO tech/product category and creative teams.
5. Performance reporting: Present trends strategy and growth plans to founders and leadership.
Key Responsibilities:
1. Performance Strategy & Execution: Lead paid acquisition across Google Meta marketplaces and programmatic channels.
2. SEO & Organic Growth: Drive non-paid discoverability and traffic from search engines.
3. Affiliate Marketing: Build and scale affiliate partnerships.
4. CRM & Retention Channels: Focus on repeat winback and cart journeys through email push and WhatsApp.
5. Analytics & Funnel Optimization: Build dashboards segment cohorts run A/B tests and improve CAC/LTV.
6. Budget Ownership: Optimize performance marketing spends for business impact.
7. Team Leadership: Manage and grow a high-performance team.
8. Cross-Functional Alignment: Collaborate with category creative tech and product teams.
Why This Role Matters:
1. Full-stack Ownership: Owns the revenue engine not just one channel.
2. Visibility & Strategic Leverage: Directly impacts business goals presenting to CMO and founders.
3. Room to Build: Opportunity to shape affiliate CRM and new-age funnels from scratch.
4. Cross-functional Exposure: Collaborates with tech product design and data teams.
5. Leadership Opportunity: Builds mentors and grows the growth team.
A Dynamic Day:
1. Morning Routine: Reviews campaign performance identifies areas for improvement.
2. Collaboration: Works with CRM exec on cart abandonment winback flow.
3. Landing Page Optimization: Tweaks copy and flow with product and brand teams.
4. Growth Sync: Aligns with category and SEO lead on keyword gaps and affiliate updates.
5. Ongoing Tasks: Manages bids with performance manager debriefs with CMO.
Requirements
Requirements:
1. Experience: 5-8 years in performance marketing/growth with 2 years of team management.
2. Technical Skills: Hands-on understanding of:
- Meta Ads
- Google Ads
- CRM platforms
- Attribution models
- Performance analytics
3. E-commerce Experience: Scaling budgets and channels in e-commerce or D2C.
4. Data-Driven: Strong analytical skills with ability to create dashboards.
5. Creative Skills: Ability to craft compelling messaging and improve landing pages.
6. Work Environment: Thrives in fast-paced high-accountability settings.
7. Location: Based in or willing to relocate to Udaipur full-time (relocation support provided).
8. Mindset: Founders mindset focused on business impact beyond channel metrics.
1. Experience: 5-8 years in performance marketing/growth, with 2+ years of team management. 2. Technical Skills: Hands-on understanding of: - Meta Ads - Google Ads - CRM platforms - Attribution models - Performance analytics 3. E-commerce Experience: Scaling budgets and channels in e-commerce or D2C. 4. Data-Driven: Strong analytical skills, with ability to create dashboards. 5. Creative Skills: Ability to craft compelling messaging and improve landing pages. 6. Work Environment: Thrives in fast-paced, high-accountability settings. 7. Location: Based in or willing to relocate to Udaipur full-time (relocation support provided). 8. Mindset: Founder's mindset, focused on business impact beyond channel metrics.
Employment Type
Full Time
