Looking to take your career to the next level Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support lets shape the future of work together!
Profile Requirements:
- Paid Media Expertise: Minimum 2.5-5 years managing Meta Ads and Google Ads platforms directly (not just via Boosted posts or automated setups) ideally in an agency or real estate marketing context.
- Copywriting Fluency: Exceptional copywriting insight and ability to assess revise or build messaging frameworks is essential; strong understanding of performance-oriented creative.
- Automation & Tracking Proficiency: Hands-on experience with Zapier ManyChat GTM Pixel configuration and Google LSA setup. Must ensure seamless ad-to-lead journey and reporting accuracy.
- Initiative & Ownership: Self-directed with a strong sense of agency. Able to anticipate needs solve problems independently and drive projects forward without being told what to do.
- Industry Familiarity: Understanding of digital trends and consumer behavior in video marketing real estate media and high-ROI content advertising.
- Tool Proficiency: Familiarity with Meta Business Suite Google Ads GA4 Google Tag Manager and conversion tracking setups including custom audiences events and lookalike segmentation.
Core responsibilities:
- Campaign Strategy & Execution: Plan build and manage Meta and Google Ads campaigns from the ground up tailored to real estate clients agency projects and media content promotion.
- Real-Time Optimization & Testing: Continuously monitor and A/B test ad creatives audience segments and placements to drive the highest quality conversions at the lowest cost.
- Performance Tracking & Analytics: Deliver regular performance reports with clear actionable insights on KPIs such as CPL CTR ROAS and CPM across all platforms; must manage cadence and structure in reporting delivery.
- Lead Funnel Integration & Automation: Collaborate with video strategy and media teams to align paid traffic with high-converting lead capture workflows; implement and optimize automation tools such as Zapier and ManyChat for nurturing and funnel progression.
- Creative Direction & Copywriting Alignment: Work closely with internal creatives to guide ad copy video clips and graphics; strong foundation in copywriting is required to ensure messaging aligns with visual creative and strategic goals.
- Pixel GTM & LSA Management: Configure and manage tracking systems including Facebook Pixel Google Tag Manager (GTM) and Google Local Service Ads (LSA); ensure accuracy in attribution and conversion tracking across all client campaigns.
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Lets do great things together!
This is a remote position.
AI Implementation, logistics