Marketing Manager, Payments

Our Fortune 100 financial services client is seeking a Marketing Manager of Payments to support their banking partner.  This role will drive sustained and profitable revenue growth through the planning development and delivery of customer engagement marketing programs.  As a member of the Marketing Planning and Delivery practice within the clients Canadian Banking Marketing division this role will drive full-funnel marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

The Details:

• Location: Downtown Toronto ON (3 days per week onsite required)
• Duration: Approximately a 12-month consulting project with the possibility of extension
• Benefits: We do offer benefits to our full-time consultants including Health Vision Dental 401K plan Life Insurance Pretax Commuter Benefits and an incredibly supportive team cheering you on!

What youll do:

• Champion a customer focused culture to deepen client relationships and leverage broader bank relationships systems and knowledge.
• Support marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborate closely with Marketings Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitor consumer sentiment market conditions competitive activity and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Lead and execute engagement strategies across the credit card portfolio including new product launches events upgrades and card refreshes integrate such strategies within existing programs to promote a seamless client experience.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Apply a deep understanding of Bank-wide and business partner needs ensuring full buy-in and participation from multiple business channel and marketing partners in a highly matrixed environment.
• Collaborate with Marketings Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Support development and deployment of creative assets agnostic of media channel and across all touchpoints.
• Champion proper usage of the banks brand in Canada in full compliance with global brand guidelines and the organizations visual identity continuum.
• Champion a high-performance environment and demonstrates a commitment to the banks values: accountability passion integrity and respect.
• Deliver results in accordance with the banks behavioral competencies.  Create an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives.
• Direct day-to-day activities in a manner consistent with the banks risk culture and the relevant risk appetite statement and limits.
• Actively pursue effective and efficient operations of respective areas while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk regulatory compliance risk AML/ATF risk and conduct risk including but not limited to responsibilities under the Operational Risk Management Framework Regulatory Compliance Risk Management Framework AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Design and implement global customer-first strategies across all operating countries and ensure that creative and media agency resources are best aligned to support global and divisional needs.  Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments; develop and track global benchmarks and goals to measure performance.

Qualifications :

• Prior marketing experience within a large bank or financial services company (credit or debit card experience preferred)
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Authentic decisive resilient highly collaborative and results-oriented
• 4-6 years of marketing management experience

Additional Information :

A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients we believe as a Talent Solutions Company we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success.  We are determined to have equality in the workplace within our team and as an extension of our clients team.

BLEND360 is an equal opportunity employer.

Remote Work :

No

Employment Type :

Contract