Content Specialist
Content Specialist
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Job Description
Overview
Were looking for a versatile and strategic Content Specialist to join our Demand Generation team. This role is ideal for a writer with 47 years of experience who thrives in a fast-paced campaign-driven environment and knows how to create content that converts. Youll support pipeline-building efforts by delivering clear compelling content across multiple formatsfrom long-form assets like whitepapers to short-form ad copy email campaigns and video scripts.
Your work will help translate campaign ideas into impactful assets tailored to buyer journeys and demand gen goals. If you enjoy crafting messaging that sparks interest and drives action this role is for you.
Key Responsibilities
Campaign Content Creation
Develop high-impact content to support demand gen campaignsemails landing pages blogs whitepapers infographics and more.
Turn key campaign themes into clear benefit-driven content that resonates with prospects across funnel stages.
Email Marketing
Write persuasive subject lines crisp body copy and strong CTAs for outbound and nurture emails.
Collaborate with campaign managers to align email content with goals like lead generation event promotion and product education.
Short-form Copywriting
Create concise engaging copy for paid channelsincluding LinkedIn ads Google Display Network (GDN) and Google Search ads.
Adapt messaging for different stages of the funnel and various personas across industries or roles.
Video Scriptwriting
Write scripts for explainers promos webinars customer stories and short-form videos that support brand and demand efforts.
Partner with creative teams to visualize storylines and ensure message clarity and flow.
Visual Content Support
Collaborate with design teams to develop infographics and visual storytelling formats.
Stakeholder Collaboration
Work closely with campaign managers product marketing field marketing and design to ensure message alignment and brand consistency.
Translate product capabilities into prospect-friendly language without losing depth or clarity
Help distill complex ideas or product benefits into visually engaging easy-to-understand content.
Qualifications :
47 years of experience in B2B content marketing preferably in SaaS IT or tech-focused demand gen teams.
A strong portfolio that shows rangeemails short-form ad copy video scripts and long-form assets.
Ability to write with clarity brevity and persuasion across formats and channels.
Strong collaboration and communication skillsyoure comfortable interfacing with cross-functional teams.
Familiarity with tools like Google Docs project management platforms (Hive Airtable) and Content Management Systems (Contentful)
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
