Marketing & Digital Manager
Marketing & Digital Manager
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Job Description
Reporting to the Director of Sales & Marketing the Marketing & Digital Manager will be responsible for developing and implementing strategic marketing and digital initiatives to drive brand awareness enhance guest engagement and achieve revenue goals. This role requires a blend of creativity analytical thinking and digital expertise to effectively promote Sofitel Istanbul Taksim across various platforms.
Qualifications :
- Must have Hotel Marketing experience
- Bachelors degree in Marketing Business Communications or a related field.
- Minimum of 5 years of experience in marketing with a focus on digital marketing.
- Proven track record of developing and implementing successful marketing strategies.
- Strong understanding of digital marketing channels tools and best practices.
- Excellent written and verbal communication skills in Turkish and English.
- Proficiency in using marketing software and analytics tools (e.g. Google Analytics HubSpot Hootsuite).
- Creative thinker with strong analytical and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience in the hospitality industry is preferred but not required.
Additional Information :
- Build Marketing & Digital yearly plan and budget covering all marketing channels digital levers and brand momentum
- Plan and execute all digital marketing activities including but not limited to SEO SEA email marketing social media display metasearch OTA advertising
- Create and manage engaging content for digital platforms to drive traffic and increase online visibility.
- Monitor and analyze market trends competitor activities and guest feedback to identify opportunities for improvement and innovation.
- Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.
- Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.
- Track and report on the performance of marketing campaigns providing insights and recommendations for optimization.
- Ensure brand consistency and adherence to corporate guidelines across all marketing channels.
- Stay updated with the latest industry trends and technologies to keep the hotels marketing strategies current and effective.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
