Marketing Analytics Manager
Marketing Analytics Manager
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Job Description
Job Summary
Job Description
What is the opportunity
As Manager of Marketing Analytics you will be joining the Platform Operations Data & Analytics Centre of Excellence within RBCx to shape and scale our data engineering marketing strategy supporting portfolio companies in a startup culture and also working closely with our teams in Royal Bank of Canada one of Canadas largest banks.
The ideal candidate will be responsible for leading the design development and implementation of data solutions in the marketing space. You will work across our portfolio of mobile & web applications and work with third party platforms (e.g. Meta & Google) to implement analytics tracking create and manage data flows & pipelines and integrate data sources across the MarTech ecosystem to feed downstream marketing analytics use cases. This role requires strong data engineering skills effective written and verbal communication skills a strong work ethic and a demonstrated capability to multi-task effectively as a member of a dynamic fast paced team. You will have the opportunity to create and build upon a foundation that will shape the future growth and scale of our RBCx Platform modern data stack.
What will you do
Lead integration of marketing data from analytics platforms (e.g. GA4 & AppsFlyer) CRM media advertising & social platforms into data warehouses (e.g. BigQuery Snowflake S3) and BI platforms (e.g. Tableau)
Design the data models and data pipelines for dashboarding and reporting
Develop and maintain technical documentation including architecture diagrams data models and technical guides
Collaborate with development teams to implement and maintain scalable marketing analytics tracking using Google Analytics 4 (GA4) Google Tag Manager (GTM) Segment AppsFlyer in a privacy compliant manner
Perform QA and debugging of analytics tags and data flows
Support GA4 analysis and ad-hoc reporting requests (e.g. site performance A/B tests content engagement).
Continuously drive improvements in tracking capabilities data integrity data pipeline and stakeholder enablement.
What do you need to succeed
Must Have
3 years of hands-on experience in digital analytics implementations (e.g. Google Tag Manager Segment) and data engineering with a focus on integrating with cloud-based data platforms (Snowflake AWS)
Proficiency in Python and SQL along with experience in data warehousing ETL processes and cloud platforms
Experience implementing web and advertising analytics tools such as Google Analytics 4 Appsflyer Meta Ads Google Ads and others
Excellent communication and interpersonal skills with the ability to work effectively with technical and non-technical stakeholders
Strong problem-solving skills with the ability to analyze complex technical issues and develop creative solutions
Nice to Have
University degree in a quantitative field of study (e.g. analytics engineering computer science)
Experience with RBC Lumina Snowflake offering
Automation/DevOps: Git Actions Airflow AWS Glue
Experience with dashboarding and reporting tools (Tableau)
Whats in it for you
We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits competitive compensation commissions and stock where applicable.
Leaders who support your development through coaching and managing opportunities.
Ability to make a difference and lasting impact.
Work in a dynamic collaborative progressive and high-performing team.
Opportunities to do challenging work.
#RBCx
Job Skills
Critical Thinking Data Administration Data Analytics Database Structures Data Engineering Data Modeling Data Movement Data Pipelines Detail-Oriented Group Problem Solving Information Capture Marketing Analytics Marketing Data Standard Operating Procedure (SOP) TeamworkAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.
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Required Experience:
Manager
Employment Type
Full-Time
