Head of E-Commerce Marketing, Strategy, & Operations

Fujifilm

Posted on : 11-06-2025

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1 Vacancy

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Job Location

Valhalla, NY - USA

Monthly Salary

Not Disclosed

Salary Not Disclosed

Vacancy

1 Vacancy

Posted on : 11-06-2025

Job Description

Position Overview

We are hiring for a new position of Head of E-Commerce Marketing Strategy and Operations (internally known as Director of Marketing D2C e-commerce) who reports directly to the Director of Marketing Photofinishing. This position and will lead the marketing efforts to drive awareness of and revenue for Fujifilms D2C ecommerce platform. The Director of Marketing (D2C e-commerce) will manage a team of approximately 10 people (3-4 directs the remainder indirects) and work very closely with cross functional team members to ensure successful strategy building and execution of all campaigns.

We are looking for a hands-on entrepreneurial pragmatic leader capable of delivering results in a traditional corporate environment and who understands the basic principles of content site merchandising site optimization catalog creation & production product strategy direct and digital acquisition and retention marketing.

Company Overview

At FUJIFILM North America Corporation we are many things to both consumers and business customers. Were looking for passionate mission-driven people to help us continue to innovate.

With five operating divisions theres a lot of opportunity to find your niche and make an impact. Perhaps youll click with our Imaging Division that provides one-time-use cameras digital printing equipment and instax. Maybe youll get charged up about our Electronic Imaging Division that markets digital cameras lenses and accessories for content creators. Or you might have your eye on our Optical Devices Division which provides optical lenses for the broadcast cinematography videography and industrial markets. You could be drawn to our Business Innovation Divisionthey develop office and commercial print solutions and enable digital transformation. And if youre interested in tape check out our Industrial Products Divisionthey develop data storage solutions.

We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla New York a quaint town just one hour north of New York City.

Fujifilm is globally headquartered in Tokyo with over 70000 employees across four key business segments of healthcare electronics business innovation and imaging. We are guided and united by our Group Purpose of giving our world more smiles. Visit: Description

Responsibilities

This role will be responsible for hiring and managing approx. 10 marketing staff members that will be dedicated to Fujifilms D2C e-commerce business
Top line sales P&L responsibility for a ecommerce business
Develops ecommerce and digital marketing strategies plans and programs to drive business growth objectives help develop merchandising marketing & creative strategies to grow revenue & profitability
Owns the overall customer experience for web including web site optimization site merchandising promotions and 3rd party marketing
Work closely with the D2C e-commerce business team to align marketing efforts with overall business objectives defining tracking and optimizing against marketing KPIs consistent with our financial targets
Manages marketing budget allocates resources effectively and measures the ROI of marketing initiatives
Develops and implements integrated marketing strategies and execution plans both annual and up to 5 years aligned with business goals and growth objectives
Leads strategic planning sessions with global internal and external stakeholders
Develops and documents processes for global marketing collaboration
Partners with the Research Manager to analyze the competitive landscape to stay current with similar products or services on the market pinpoint trends opportunities and plans for business optimization and growth
Works closely with Digital Marketing MarTech and Merchandising cross-functional teams to ensure successful execution of marketing campaigns
Works closely with the software and MarTech team on ecommerce features and improvements needed to support marketing initiatives and drive revenue growth
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives
Builds and maintains a strong brand identity and positioning within the retail photo space
Directs and maintains brand guidelines to ensure how we look sound and feel is documented accurate comprehensive and accessible for those bringing it to life
Oversee Product marketing team that will manage the product assortment for our online store to grow revenue
Work closely with the merchandising marketing and creative team members to align on assortment launches promotional calendars mark downs and pricing strategies.
Collaborates with product development teams to create compelling value propositions and go-to-market strategies
Develops product positioning messaging and go-to-market plans to ensure successful product launches and adoption. Ensures consistent messaging across all marketing channels and materials
Will be crucial in strategizing product selections and driving profitability by aligning the online product assortment with customer demand
Collaborate with the broader ecommerce team to understand sales trends product performance and upcoming campaigns to inform upcoming ecommerce product assortments
Collaborate with the broader ecommerce team to gather insights on top-performing products customer feedback and areas of opportunity for growth
Oversees the management of vendors and agencies including budgets RFPs legal contracts and overall performance; this may be done by the individual or by a staff members.

Supervisory Responsibilities:

Builds the marketing team by recruiting selecting orienting and training supervisory and management staff in the department both internal and 3^rd party
Develops the team by providing information educational opportunities and experiential growth opportunities
Maintains teams job results by counseling and mentoring employees and planning monitoring and appraising job results

Required Skills/Education

Bachelors degree or certification in marketing design or related quantitative disciplines; MBA preferred
10years work experience in a fast paced and highly competitive marketing environment in a manager capacity
3 years of experience in purchasing buying or merchandising preferably in an ecommerce environment.
Successful track record in senior marketing D2C e-commerce role
Experience building and managing teams of 7
Demonstrated leadership of a staff across diverse functions and tasks. Seasoned managerial skills; ability to develop and grow staff and drive excellence in team dynamics
Experience in working collaboratively within the ecommerce business as well as cross department cross channel cross company and externally to educate influence and successfully launch digital and omni-channel programs.
Demonstrated ability for developing multi-year and annual strategic plans that include assumptions and forecasts.
Strong online merchandising experience: ability to best present and continually optimize a product assortment online to generate desire and foster sales.
Experience in and comfort/confidence for presenting to Senior Leadership
Mastery of project management including the ability to prioritize work delegate workload and manage the demands of fast-paced projects tight deadlines.
Experience and comfort level with managing creative designersor agencies
Excellent written verbal and interpersonal communication skills
Strong understanding of ecommerce trends analytics and customer preferences
Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or digital advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Demonstrated critical thinking and analytical skills at the strategic and tactical levels. Utilizes data to make decisions. Strong data acumen. Hands on experience gathering data and insights through various analytics tools including Google Analytics. Strength using Microsoft Excel or similar.
Working knowledge of ad serving tools
Proven ability to plan and manage budgets
Intermediate Microsoft Excel and PowerPoint
Good understanding of graphic/image file formats and specifications

Desired Skills

Experience with photo or related personalized products in an e-commerce or brick and mortar retail environment
Experience with Digital Asset Management and/or Product Information Management Enterprise systems
Experience with implementing and/or using MarTech tools

Salary and Benefits: (Include for roles that are/can be based in NY and CO)

$132000 plus bonus; depending on experience
Medical Dental Vision
Life Insurance
401k
Paid Time Off

EEO/AGENCY NOTES

Fujifilm is an equal opportunity employer to all regardless of age ancestry color disability (mental and physical) exercising the right to family care and medical leave gender gender expression gender identity genetic information marital status medical condition military or veteran status national origin political affiliation race religious creed sex (includes pregnancy childbirth breastfeeding and related medical conditions) and sexual orientation and any other status protected by federal state or local law.

To all agencies: Please no phone calls or emails to any employee of Fujifilm about this requisition. All resumes submitted by search firms/employment agencies to any employee at Fujifilm via-email the internet or in any form and/or method will be deemed the sole property of Fujifilm unless such search firms/employment agencies were engaged by Fujifilm for this requisition and a valid agreement with Fujifilm is in place. In the event a candidate who was submitted outside of the Fujifilm agency engagement process is hired no fee or payment of any kind will be paid.

EEO Information

Fujifilm is committedto providing equal opportunities in hiring promotion and advancement compensation benefits and training regardless of nationality age gender sexual orientation or gender identity race ethnicity religion political creed ideology national or social origin disability veteran status etc.

ADA Information

If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to our HR Department ().

Required Experience:

Director

Employment Type

Unclear

Company Industry

Department / Functional Area

Marketing

Key Skills

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About Company

Fujifilm

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Head of E-Commerce Marketing, Strategy, & Operations

Fujifilm

Job Description

Position Overview

Company Overview

EEO Information

ADA Information

Employment Type

Company Industry

Department / Functional Area

Key Skills

About Company

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