SEO Specialist - Digital Marketing Services
SEO Specialist - Digital Marketing Services
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Job Description
As an experienced SEO Specialist you are responsible for driving
global organic growth and maximizing search engine optimization for our
website. You will collaborate with the Global SEO expert and Digital Marketing
Services Executives in performing SEO activities that will boost brand
awareness & lead generation.
1. GOAL OF THE FUNCTION
As an experienced SEO Specialist you are responsible for driving global organic growth and maximizing search engine optimization for our website. You will collaborate with the Global SEO expert and Digital Marketing Services Executives in performing SEO activities that will boost brand awareness & lead generation.
2. RESULT AREAS AND CORE ACTIVITIES
Result area 1 Act as the SEO specialist and take responsibility to drive global organic growth on the websites of TVH.
Activities:
You perform ongoing keyword research discovery and optimization for new relevant keywords to use on our websites (up to 11 languages).
Interpret search engine performance data identify key findings and share recommendations to fuel global organic traffic growth and business growth.
Identify and execute improvements in website architecture content linking and other factors to improve organic positions for target keywords on our multi-million URL website.
Assist in making technical SEO recommendations to the development team based on your assessments in regards to crawling indexing sitemap schema mark-up etc.
Work closely with the development team to ensure new releases are SEO-friendly.
Help set up link-building initiatives together with colleagues from the marketing department.
Result area 2 Ensure that as you complete your assignments you actively consider how they fit into the larger context making them valuable to various stakeholders and applicable for diverse purposes.
Result area 3 - Clear communication and transfer all deliverables towards the stakeholders within the imposed deadline.
Result area 4 - Be proficient in efficiently analyzing large amounts of data e.g. spreadsheets with the use of different formulas.
KNOWLEDGE EXPERIENCE AND SKILL
A minimum of four years of experience and knowledge in a dedicated SEO (in-house) role.
Proven track record of increasing organic traffic through technical and/or content optimizations.
Solid understanding of keyword research website architecture content technical and other factors to improve organic positions for target keywords.
Previous working experience with Screaming Frog Google Analytics Google Search Console and Looker Studio. Experience working with Semrush and/or Botify is a plus. In addition to the SEO tools working experience in CMS platforms like Drupal and/or Acquia is beneficial.
Ability to create justify communicate and implement SEO strategies across teams and other stakeholders.
Entry-level awareness of HTML CSS and JavaScript.
Analytical mind-set with the ability to derive insights from data.
Ability to articulate complex ideas in a clear and concise manner.
Ability to thrive in a dynamic and fast-paced environment.
Willingness to stay updated on industry trends and advancements in marketing technology.
Desired education level: Bachelor
SKILLS
Languages
English
Speaking - Very good
Writing - Very good
Required Experience:
Unclear Seniority
Employment Type
Full-Time
