Marketing and Communications Specialist
Marketing and Communications Specialist
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$ 61858 - 68369
1 Vacancy
Job Description
Position Details
University of Colorado Denver
Official Title: Communications Intermediate Professional
Working Title: Marketing and Communications Specialist
FTE: Full-time
Salary Range: $61858 - $68369
Position #Requisition #37025
This is a limited term position with funding available until June 30 2027
Join the University of Colorado Denver
About the University of Colorado - Denver
Millions of moments start at CU Denver a place where innovation research and learning meet in the heart of a global city. Were the states premier public urban research university with more than 100 in-demand top ranked bachelors masters and doctoral degree programs. We partner with diverse learnersat any stage of their life and careerfor transformative educational experiences. Across seven schools and colleges our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the states largest university system CU Denver is a major contributor to the Colorado economy with 2000 employees and an annual economic impact of $800 million. To learn more about how CU Denver helps learners meet their moment visit .
Job Description
* Applications are accepted electronically ONLY at *
CU Denvers College of Liberal Arts and Sciences (CLAS) Marketing and Communications team is looking for a savvy full-stack marketing and communications professional with an emphasis in sharing authentic voices on social media platforms. The marketing and communications specialist will excel at amplifying our colleges community voices while advancing the mission goals reputation and identity of CLAS as a leading academic and research college in the heart of a global city. They will thrive on finding nuanced unique ways to connect with our audiences collaborate with our campus and create community on our social platforms.
As a member of the CLAS Marketing and Communications (CLAS MarCom) team and in partnership with University Communications the marketing and communications specialist supports the strategy and execution of the colleges social media efforts while providing general support for the creative content strategic communications (including emergency communications) events and marketing strategy as a liaison to both CLAS departments and University Communications. In this role the marketing and communications specialist supports the Associate Director of Marketing and Communications in developing and delivering content that aligns with the universitys brand and college mission. This role will collaborate on a robust content calendar. Primarily they will explore ideate and execute on social media performance marketing strategies and advertising opportunities. They will review analytics for college-level social properties and manage social media governance for the colleges department-level social media properties. They will demonstrate a commitment to equity and uphold university values.
The marketing and communications specialist will be an organized individual who can thrive in a deadline-driven environment. They should have strong project management abilities as well as excellent communication skills for engaging audiences across platforms in unique ways. They should excel at observing data trends in analytics monitoring channels and responding to queries and comments with a customer-service attitude. This position involves weekend and weeknight work as necessary.
Marketing and Communications Specialist
What you will do:
70% Social Media Marketing
Produce write edit and publish consistent channel-specific multimedia content at a strategic cadence for thecolleges social media and communication platforms including Instagram Facebook X LinkedIn Bluesky and YouTube.
Monitor social media channels daily and respond to issues and concerns.
Develop and implement social media strategies campaigns and social media content calendars that build engagement and support CU Denver goals.
Analyze and report-out on social media progress using industry-standard analytic tools. Incorporate optimization strategies identify trends and adhere to best practices for social media accounts.
- Support University Communications with amplification of messaging and emergency communications as needed. This may involve weekend and weeknight work.
20% Full-Stack Marketing
Operate as the primary CLAS MarCom strategic lead for rotating 1-2 CLAS departments/programs each semester. This includes setting up reoccurring meetings with appropriate department/program stakeholders to identify their marcom needs and report back to the CLAS MarCom Team for ideation and collaborative implementation of marcom strategies and deliverables.
Operate as the general CLAS MarCom liaison for 5 additional CLAS departments/programs. This includes managing incoming marketing collateral requests from those departments and coordinating with the appropriate CLAS MarCom member to create the needed deliverables.
10% Events Marketing
Operate as the CLAS MarCom liaison for 1-3 CLAS reoccurring signature events each year. This includes attending reoccurring meetings with appropriate event stakeholders to identify their marcom needs and report back to the CLAS MarCom Team for ideation and collaborative implementation of marcom strategies and deliverables.
This may include tabling or attending these events in conjunction with your social media coverage.
- This may include a few nights or weekend events.
Qualifications you already possess (Minimum Qualifications)
Applicants must meet minimum qualifications at the time of hire.
Bachelors degree in digital media journalism English communications public relations marketing or a related field.
At least one year of professional-level experience in social media journalism digital marketing digital content communications or related field.
Proven ability to write content for different audiences formats and contexts
Excellent copyediting and writing skills
Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelors degree on a year for year basis.
Preferred Qualification to possess (Preferred Qualifications)
Hands-on experience using social medial platforms and social/digital media management tools i.e. Sprout Social Hootsuite Buffer or related tools.
Experience in photography and videography storyboarding scripting and location scouting for content creation.
Experience with content management systems i.e. Sitefinity Drupal WordPress Campus Bird Brandfolder (or similar digital asset management systems).
Experience developing story or creative concepts from the idea stage to posts.
Knowledge Skills and Abilities
Experience using fact-checking methods.
Keen understanding of creative content trends and best practices.
Strong problem-solving abilities.
Understands the role and value of social media and communications
Proficiency in AP style.
Excellent writing copy editing and proofreading skills.
Keen understanding of creative content trends and best practices.
Excellent social media listening skills and judgement to identify and monitor crisis situations and/or university reputational issues; ability to apply conflict resolution principles to mitigate.
Able to manage a diverse workload under deadline pressure.
Capable of measuring the impact of social media and communication activities using both quantitative and qualitative methods.
Working knowledge of principles of SEO including keyword research and Google Analytics.
Customer-service driven with ability to work collaboratively with cross-functional team.
- Efficient project management skills.
Conditions of Employment
- This position follows a hybrid work structure. Working from the office is encouraged when working on tasks that require a high degree of collaboration. Onsite presence required a minimum of 3 days a week.
Mental Physical and/or Environmental Requirements
The ability to sit for extended periods stand and walk occasionally reach with hands and arms use hands to manipulate a keyboard and mouse and have good near vision for computer work;often requiring minimal lifting but may involve bending or reaching to retrieve items from shelves or drawers.
Dealing with individuals with a range of moods and behaviors in a tactful congenial personal manner so as not to alienate or antagonize them
CU is an Equal Opportunity Employer and complies with all applicable federal state and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity and we encourage individuals from all backgrounds to apply including protected veterans and individuals with disabilities.
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act please contact the Human Resources ADA Coordinator at .
Employment Sponsorship
- Please be advised that this position is not eligible now or in the future for visa sponsorship.
Compensation and Benefits
The salary range (or hiring range) for this position has been established at $61858 - $68369.
The salary of the finalist(s) selected for this role will be set based on a variety of factors including but not limited to internal equity experience education specialty and training.
The above salary range (or hiring range) represents the Universitys good faith and reasonable estimate of the range of possible compensation at the time of posting.
This position is not eligible for overtime compensation.
Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave health plans and retirement contributions that add to your bottom line.
Benefits: Compensation Calculator: Deadline
Applications will be accepted until the position is filled. Preference will be given to complete applications received by June 14 2025. Those who do not apply by this date may or may not be considered.
Required Application Materials:
To apply please visit: and attach:
A cover letter which specifically addresses the job requirements and outlines qualifications
A current CV/resume
- List of three references (we will notify you prior to contacting both on and off-list references)
Questions should be directed to Emilia Covault
Background Check Policy
The University of Colorado Denver strives to maintain a safe and productive educational clinical research and employment environment. All prospective employees and current employees must therefore consent to and pass background checks prior to any final appointment/employment.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
