Head of Marketing
Head of Marketing
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Job Description
- Founded in 2018 by Sebastian Gabor & Ruxandra Pui.
- Trusted by 1000 practices 4000 veterinarians 10 universities & shelters in 40 countries.
- Their AI-powered veterinary assistant automates SOAP notes patient summaries treatment planning patient intake etc.
- They ve raised over $15M by top VCs like Partech Atomico byFounders Gradient and The Nordic Web Ventures
- Featured In: TechCrunch PR Newswire TechRound & others.
- Core Values: Customer Super Passion Caring About Each Other Ownership Higher Purpose Growth Mindset
Digitail is looking for a Head of Marketing to build and lead the marketing function from the ground up. This is a high-impact leadership role suited for someone who thrives in fast-paced startup environments and has deep experience in scaling B2B SaaS marketing engines. You ll be responsible for designing and executing a marketing strategy that drives brand awareness lead generation and customer engagement. Your work will directly contribute to growth goals by increasing website traffic attracting high-quality leads and reinforcing Digitail s position as an industry leader. Youll work cross-functionally with product engineering CX and sales to create a unified go-to-market engine.
- Build and execute an integrated marketing strategy focused on both acquisition and expansion.
- Establish reporting frameworks to track performance across key metrics: SQLs pipeline generation conversion rates ROI and more.
- Lead multi-channel marketing campaigns (email social content conferences digital).
- Own SEO and website strategy to drive inbound traffic and improve search visibility.
- Strengthen brand positioning through storytelling content partnerships and PR.
- Collaborate with sales to deliver materials that accelerate pipeline velocity and improve win rates.
- Launch and grow the Digitail community including events podcast and academy initiatives.
- Work with product and engineering to refine tech stack (analytics automation CRM).
- Manage external partners (agencies influencers thought leaders) to increase brand reach.
- Hire mentor and grow a world-class marketing team.
Requirements
- 8 years of marketing experience in a fast-paced B2B SaaS start-up environment.
- Proven track record launching and scaling marketing functions from 0 to 1 (and beyond).
- Deep understanding of demand generation content strategy SEO and analytics.
- Strong command of marketing automation and CRM tools (HubSpot Salesforce etc.).
- Highly data-driven: confident working in spreadsheets analyzing funnels and optimizing performance.
- Comfortable managing multiple projects and shifting priorities.
- A strategic thinker who can also roll up their sleeves and execute.
- Excellent written and verbal communication skills.
- Entrepreneurial spirit: You thrive in ambiguity and are comfortable building without a playbook.
- Owner mentality: You take full accountability and don t wait for permission to act.
- Analytical mindset: You love data hypotheses and experimentation and can derive insights fast.
- Fast execution: You turn strategy into action and ship quickly.
- Growth-oriented: You set ambitious goals for yourself and your team and work collaboratively to exceed them.
Benefits
- Mission-driven: What they re building matters -it impacts the lives of real people and pets
Employment Type
Full Time
Key Skills
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