CRM Strategy Manager - (Email and Mobile Marketing), Fandango
CRM Strategy Manager - (Email and Mobile Marketing), Fandango
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1 Vacancy
Job Description
Over the past twenty years Fandango has built a network of direct-to-consumer digital brands where 50 million fans unite to celebrate their love for movies TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer Fandango which tickets for more than 31000 U.S. movie screens; world-renowned entertainment review site Rotten Tomatoes; and Fandango at Home (previously known as Vudu) the on-demand streaming service offering the industrys best selection of 4K UHD titles and more than 250000 new release and catalogue movies and next day TV shows.
Fandango is seeking a Manager CRM Strategy to help lead the development and execution of impactful lifecycle marketing programs across our portfolio of brands (Fandango Fandango at Home Rotten Tomatoes). Reporting to the Senior Manager CRM Strategy you will be instrumental in planning producing and executing high-performing email and mobile campaigns. Your responsibilities will include driving A/B testing and personalization strategies analyzing campaign performance delivering actionable insights and presenting strategic recommendations to senior leadership.
Essential Duties & Responsibilities:
- Support the CRM Strategy team in the planning creative development and execution of weekly email and mobile campaigns (including push notifications in-app messages and SMS) across Fandangos portfolio of brands.
- Collaborate cross-functionally with teams including Merchandising Marketing Product Creative and Data Science to align CRM initiatives with broader business objectives.
- Design implement and refine A/B testing and personalization strategies to optimize campaign performance and boost customer engagement.
- Analyze campaign results and publish weekly performance reports offering data-driven recommendations for continuous improvement.
- Develop creative briefs and manage internal and external partners to execute campaigns that meet strategic goals while maintaining brand consistency.
- Manage project timelines and task assignments using project management tools (e.g. Asana) ensuring timely execution and clear communication with stakeholders.
- Conduct thorough quality assurance across devices platforms and browsers; update campaign assets and links as needed within ESPs such as Sailthru.
- Stay up to date with CRM trends industry best practices and emerging technologies to enhance program effectiveness.
- Champion innovation within the CRM space to drive stronger customer engagement and campaign results.
Qualifications :
- Bachelors degree in Marketing Business or a related field.
- Minimum 5 years of experience in CRM lifecycle marketing or a related discipline with a proven ability to execute large-scale email and mobile marketing programs.
- Industry experience in entertainment or media is a plus.
- Demonstrated strong analytical skills with advanced proficiency in reporting and analytics tools including Tableau Looker Omniture and Google Analytics; expert-level Excel capabilities for data analysis and visualization.
- Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment using tools like Asana JIRA and Confluence.
- Exceptional communication and presentation skills; adept at engaging with senior leadership and cross-functional teams. Experienced in developing impactful PowerPoint presentations tailored to executive leadership.
- Hands-on experience with CRM platforms (e.g. SFMC Braze Sailthru) email tools (e.g. Litmus Movable Ink) and A/B testing methodologies.
- A collaborative team player with a passion for CRM data-driven strategy and delivering meaningful customer experiences.
Additional Requirements:
- Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70000 - $80000 (Bonus Eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories or arrest or conviction records in a manner consistent with relevant legal requirements including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Although youll be hired as an NBCU employee your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time youll be a part of this exciting company as it takes shape.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
