Digital Marketing Manager

Hybrid Atlanta GA (3 days in office)
 

About Informa Connect Events Travel Sports Division

Informa Connect is the powerhouse behind some of the most impactful events and media platforms in the MICE industry. Our Events Travel Sports division fuels connections innovation and growth across the meetings incentives conferences and exhibitions space. Were looking for a Digital Marketing Manager to play a central role in driving brand awareness audience development and lead generation across our portfolio.

If youre a data-driven marketer with a passion for SEO email marketing audience growth and Martech this is your opportunity to make an impact while working alongside a fun energetic team in a fast-paced global company.

The Role

As Digital Marketing Manager you will report directly to the VP Marketing and Content and work as a central member of our marketing team. Youll collaborate with brand marketing leads to support all digital marketing functions across our Events Travel Sports brands. From optimizing SEO to managing Salesforce Marketing Cloud automations youll be instrumental in ensuring our marketing efforts are data-driven effective and scalable.

Key Responsibilities

SEO Strategy & Execution Oversee and implement an SEO strategy that drives organic traffic and audience growth.
Email Marketing & Automation Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
Audience Development Work closely with brand teams to grow and nurture our audience database.
Analytics & Reporting Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
Martech Stack Management Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
Cross-Team Collaboration Partner with brand marketing leads to enhance digital marketing efforts provide strategic insights and optimize campaigns.

Qualifications :

What Were Looking For

Experience: Mid-level experience in digital marketing with a strong focus on SEO email automation and analytics.
Technical Skills: Expertise in SEO Google Analytics and Salesforce Marketing Cloud (or equivalent automation tools).
Analytical Mindset: Ability to analyze marketing data and translate insights into actionable strategies.
Creative Thinker: A knack for problem-solving optimizing digital strategies and driving engagement.
Strong Communicator & Team Player: Able to collaborate with multiple stakeholders and align efforts across brands.
Willingness to Learn & Adapt: Open to evolving marketing trends and emerging technologies.

Why Join Us

Part of Informa a global leader in events and media
A fun energetic and collaborative team
Professional growth opportunities and career advancement
Exciting travel opportunities
Salary for this role is $70000 - $75000

This is your chance to make a real impact in a dynamic fast-moving industry. If youre passionate about digital marketing and want to be part of an innovative team apply today!

Additional Information :

The pay for this role is $24-$28/hr based on experience

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at 

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks 
Broader impact: take up to four days per year to volunteer with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning 
mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four 
weeks a year 
Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount 
Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
Recognition for great work with global awards and kudos programs 
As an international company the chance to collaborate with teams around the world 

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

This post will expire on 2/21/2025

Remote Work :

No

Employment Type :

Full-time