Principal UX Designer
Principal UX Designer
Posted on :
10-06-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 147600 - 244000
Vacancy
1 Vacancy
Posted on :
10-06-2025
Job Description
If you are interested in this position please apply on Twitchs Career site Us:
Twitch is the worlds biggest live streaming service with global communities built around gaming entertainment music sports cooking and more. It is where thousands of communities come together for whatever every day.
Were about community inside and out. Youll find coworkers who are eager to team up collaborate and smash (or elegantly solve) problems together. Were on a quest to empower live communities so if this sounds good to you see what were up to on LinkedInandX and discover the projects were solving on ourBlog. Be sure to explore ourInterviewing Guideto learn how to ace our interview process.
About the Role
The Community UX team is responsible for the Twitch viewer and streamer experience across the product ecosystem building and maintaining a cross-platform live streaming service that supports the growth and development of streamer based communities. We are looking to add a Principal UX Designer Personalization to our team. Working closely with our discovery identity and recommendations teams this designer will be responsible for the right users getting the right content at the right time - from onboarding to becoming an engaged member of the Twitch community. A Principal designer is expected to lead design at a program level work with multiple senior XFN partners across orgs represent work to executive leadership guide and mentor junior designers and will report directly to a Director of Design. Designers at Twitch are involved in development from project conception all the way through execution and iteration. If you are a champion for designing for humans and creating playful and caring experiences for communities you will flourish on this team.
You can work from Twitchs headquarters in San Francisco CA; or from one of our US based hub locations in Seattle WA; Irvine CA; Los Angeles CA or New York City NY.
You Will
- Lead design strategy for content personalization and user engagement initiatives
Create designs and prototypes for presentation to execs and peers and handoff to engineering partners
- Collaborate with a cross functional development team of product managers ML engineers engineers and designers and content programming teams
- Work with our UX Research and Data Science teams to combine qualitative and quantitative information to develop hypotheses about customer motivations and use that to improve your designs
- Learn from streamers and viewers about the ways they use our services and and imagine the future of the service
- Help shape Twitchs design future by evolving our design systems and mentoring designers across the organization
Perks
- Medical Dental Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
- 7 years of professional experience in user experience design
- Portfolio demonstrating experience with content personalization and discovery features (e.g. user identity/profiles recommendations feeds search & browse)
- Experience creating interactive prototypes for mobile platforms
- Track record of successful collaboration with cross-functional teams
- Ability to clearly communicate complex concepts through storytelling and narrative techniques
- Experience in video content social media or streaming platforms
- Experience as a content creator
- Workshop facilitation experience
- Formal education in Design Human-Computer Interaction or related field
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147600/year in our lowest geographic market up to $244000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Twitch is the worlds biggest live streaming service with global communities built around gaming entertainment music sports cooking and more. It is where thousands of communities come together for whatever every day.
Were about community inside and out. Youll find coworkers who are eager to team up collaborate and smash (or elegantly solve) problems together. Were on a quest to empower live communities so if this sounds good to you see what were up to on LinkedInandX and discover the projects were solving on ourBlog. Be sure to explore ourInterviewing Guideto learn how to ace our interview process.
About the Role
The Community UX team is responsible for the Twitch viewer and streamer experience across the product ecosystem building and maintaining a cross-platform live streaming service that supports the growth and development of streamer based communities. We are looking to add a Principal UX Designer Personalization to our team. Working closely with our discovery identity and recommendations teams this designer will be responsible for the right users getting the right content at the right time - from onboarding to becoming an engaged member of the Twitch community. A Principal designer is expected to lead design at a program level work with multiple senior XFN partners across orgs represent work to executive leadership guide and mentor junior designers and will report directly to a Director of Design. Designers at Twitch are involved in development from project conception all the way through execution and iteration. If you are a champion for designing for humans and creating playful and caring experiences for communities you will flourish on this team.
You can work from Twitchs headquarters in San Francisco CA; or from one of our US based hub locations in Seattle WA; Irvine CA; Los Angeles CA or New York City NY.
You Will
- Lead design strategy for content personalization and user engagement initiatives
Create designs and prototypes for presentation to execs and peers and handoff to engineering partners
- Collaborate with a cross functional development team of product managers ML engineers engineers and designers and content programming teams
- Work with our UX Research and Data Science teams to combine qualitative and quantitative information to develop hypotheses about customer motivations and use that to improve your designs
- Learn from streamers and viewers about the ways they use our services and and imagine the future of the service
- Help shape Twitchs design future by evolving our design systems and mentoring designers across the organization
Perks
- Medical Dental Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
- 7 years of professional experience in user experience design
- Portfolio demonstrating experience with content personalization and discovery features (e.g. user identity/profiles recommendations feeds search & browse)
- Experience creating interactive prototypes for mobile platforms
- Track record of successful collaboration with cross-functional teams
- Ability to clearly communicate complex concepts through storytelling and narrative techniques
- Experience in video content social media or streaming platforms
- Experience as a content creator
- Workshop facilitation experience
- Formal education in Design Human-Computer Interaction or related field
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147600/year in our lowest geographic market up to $244000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
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