Marketing Coordinator, SIM-IA
Marketing Coordinator, SIM-IA
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Job Description
The Marketing Coordinator forSimulation in Motion - Iowa(SIM-IA) oversees the developing and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves crafting marketing materials managing social media platforms event planning and coordinating outreach initiatives to increase program visibility awareness and engagement with the program.
Simulation in Motion-Iowa (SIM-IA)
This program is focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs that is staffed with registered nurses paramedics and EMTs to provide state-of-the-art education with high volume high risk and/or low frequency emergencies to improve patient care clinical outcomes and provider experiences.
About the College of Nursing
As a leader in nursing education research and practice innovations the College of Nursing has received national recognition byU.S. News & World Reportranking the BSN program as #4 in the nation and five of its graduate programs in the top 10 in the nation. To learn more about the College of Nursing please visit our website athttps:// Areas of Responsibilities:
Research and Analysis
- Monitor and analyze market trends to adjust strategies as needed.
- Track and report on the effectiveness of marketing campaigns and initiatives.
- Use analytics tools to measure engagement and identify areas for improvement.
- Prepare regular reports for the SIM-IA leadership team on marketing performance.
- Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages.
- Identify alternative reliable resources for information and research.
Message Development and Implementation
- Generate ideas provide recommendations and contribute to message development and implementation tactics.
- Collaborate with college and university partners to ensure communication deadlines are met.
- Ensure scripts for events are prepared.
- Design write and produce marketing materials including brochures flyers newsletters and digital content.
- Develop key messaging and create engaging content and graphics for social media platforms website and email campaigns.
- Revise and maintain effective high-quality web content to ensure optimal site experiences and usability.
- Collaborate with College of Nursing marketing team to ensure webpages and content are consistent with the college and universitys marketing goals branding and strategies.
- Collaborate with the SIM-IA leadership staff partners and participants to gather stories and testimonials for promotional use.
- Develop a strategy to manage and grow SIM-IAs social media presence on platforms such as Facebook X LinkedIn and Instagram.
- Schedule and publish regular posts to keep followers informed and engaged.
- Collaborate with College of Nursing Marketing team on creation of marketing materials.
Marketing Plan
- In collaboration with SIM-IA Director develop coordinate and implement comprehensive marketing strategy to promote SIM-IAs services and programs. Work with the College Director of Communication Marketing and External Relations to ensure the marketing plan aligns with the colleges initiatives.
- Strategically plan SIM-IA internal and external events.
Public Relations
- Identify target audiences and tailor marketing efforts to reach them effectively.
- Build and maintain relationships with key stakeholders including healthcare providers educational institutions and community organizations.
- Represent SIM-IA at community events and professional gatherings.
- Attend and manage all preparation for attendance at and follow up of events.
- Attend and serve as SIM-IA representative at all SIM-IA events.
- Foster partnerships to support the growth and sustainability of the program.
- Provide support for outreach events.
- Assist with planning outreach.
- Develop compelling features and impactful stories tailored for stakeholders and target audiences.
- Create publish and edit high quality photography video and content for website.
- Travel to domestic events as a representative of the SIM-IA program.
Brand Management
- Stay abreast of Iowa branding policies.
- Ensure brand consistency on all materials such as brochures social media displays website etc.
Operational Support and Management
- Plan and coordinate promotional events workshops and conferences to showcase SIM-IAs offerings.
- Maintain and recommend SWAG for SIM-IA program.
- Work with community partners to organize joint events and outreach activities.
- Ensure all events are well publicized to increase attendance by target audiences.
- Manage communication platforms and contact lists for internal and external communication dissemination.
- Collect and maintain stakeholder specific contact lists.
- Assist with editing and formatting slide show presentations to add visual interest and make accessible.
- Communicate regularly and effectively information with SIM-IA team regarding events marketing plans retreats etc.
- Responsible for venue selections food/supply ordering participate invites set-up clean-up arrangements hotel/travel reservations attendee tracking AV equipment order and support etc.
- Archive event information and update master communication calendar.
Financial Management
- Gather financial quotes and coordinate logistics.
- Initiate purchase requests for supplies and equipment.
- Assist with budget development.
- Monitor expenditures and reconcile statements as needed.
- Determine costs and provide input to budget development.
- Monitor and report on designated project/event budget components.
- Maintain records for billing purposes and event files with all pertinent information.
- Initiate purchase requests for supplies and equipment.
- Meet with director to review budget status.
Supervision and Leadership
- Serve as the lead for assignments provide feedback for all events.
Required Qualifications
- Bachelors degree in public relations Communications Marketing English Journalism or a related field or an equivalent combination of education and experience.
- Typically one or more years of professional experience in marketing public relations or similar role.
- Demonstrated experience with event planning.
- Related experience in web strategy and/or web content management
- Ability to produce high-quality work with effective time management under deadline while remaining positive.
- Demonstrated ability with social media platforms and marketing tools.
- Demonstrated ability to perform multiple tasks and manage several projects simultaneously in a timely manner.
- Demonstrated ability to work independently and as a team member to accomplish goals.
- Working knowledge and ability to use tools such as Microsoft Office suite (Outlook Word Excel PowerPoint) and internet search tools.
- Knowledge of graphic design software (e.g. Adobe Creative Suite).
- Strong written and verbal communication skills and interpersonal skills; demonstrated by the ability to effectively transmit receive and accurately interpret ideas information and needs through appropriate communication methods and behaviors to provide excellent customer service and maintain working relationships.
- Demonstrated keen attention to detail and accuracy with strong organizational skills
- Establish priorities meet deadlines and solve problems independently and creatively.
- Ability to travel to regional meetings and conferences.
- Ability to move push or pull 40 pounds occasionally and frequent 15 pound move/push/pull in related tasks. Use of assistive equipment to move heavy materials.
- Valid Drivers License and the ability to meet and maintain University Fleet Safety Standards.
Desired Qualifications
- Experience in healthcare or educational marketing
- Familiarity with content management systems (CMS) and email marketing platforms.
- Knowledge of the University of Iowa policies procedures and regulations.
- Experience with AP style
- Prior experience working in an academic or higher education environment
Application Details:
In order to be considered for an interview applicants must upload the following documents and mark them as a Relevant File to the submission:
- Resume
- Cover Letter
Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions contact Josh Gulick at
Benefits Highlights:
Regular salaried position.Pay Level 3A.Located in Iowa City Iowa.
Fringe benefit package including paid vacation; sick leave; health dental life and disability insurance options; and generous employer contributions into retirement plans.
For more information about Why IowaClick here.
Required Experience:
IC
Employment Type
Full Time
