Senior Lifecycle Marketing Manager, Credit Card
Senior Lifecycle Marketing Manager, Credit Card
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Salary Not Disclosed
1 Vacancy
Job Description
The role
As a Senior Lifecycle Marketing Manager you will play a critical role in driving go-to-market planning and ongoing growth for new products and product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing product tech ops creative data science and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.
What youll do:
- Develop comprehensive lifecycle marketing strategies to drive card account opens activation and ongoing card usage.
- Collaborate with cross-functional teams including product product marketing and business unit leadership to ensure alignment of marketing efforts with product and business goals.
- Plan personalized multi-channel (email push in-app and SMS) lifecycle marketing campaigns that drive initial use repeat bookings and upsell.
- Manage a rigorous experimentation roadmap for full-funnel program performance analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
- Drive campaign automation and personalization leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
- Report on lifecycle channel campaign and program performance sharing insights with marketing and business leadership.
- Collaborate with the data science team to develop reporting frameworks track marketing performance metrics and provide actionable insights to stakeholders.
- Direct campaign priorities with Lifecycle Marketing Tech Ops.
What youll need:
- Bachelors Degree ideally in Business Finance Marketing or a technical field (or equivalent experience)
- 6 years of direct-to-consumer lifecycle management experience including email in-app push and SMS.
- A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell new member onboarding and retention activities at scale.
- Strong analytical chops with experience using various testing methodologies.
- Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
- Effective verbal and written communication skills.
- Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Nice to have:
- MBA or other advanced degrees
- Previous finance tech and credit card industry experience
Required Experience:
Manager
Employment Type
Full Time
