KCP NA Customer Marketing Director

Job Description

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking brands. In this role youll help us deliver better care for billions of people around the world. It starts with YOU.

The Director of Customer Marketing is responsible for leading a team in the creation of value-based relationships with key distributors prioritized choosers and end users (key accounts) Group Purchasing Organizations (GPOs Co-Ops) and important Service Providers. The role will ensure segment distributor and key account strategies are created that support the broader Kimberly-Clark North Americas (KCPNA) objectives and strategies while meeting the unique needs of our customers. This role will establish and reinforce vision objectives and strategies while providing inspirational leadership to drive engagement and productivity. This role will develop talent and build capabilities for the future success of KCP.

Partnering with Sales this role ensures Customer Marketing is the face of Marketing for KCP with GPOs Service Providers and Key Account end users driving engagement value and growth. This role will be responsible for collaboration and partnership throughout KCP and KCNA to optimize internal and external data and insights ensuring the team is proactively sourcing interpreting and positioning insights to create the story and enable the unique linkage of our KCP products with each individual end user needs. The role will work closely with the Integrated Marketing Director to ensure the Team has a deep understanding of all KCP products. This collaboration will focus on linking the products to end users needs and problems creating solution bundles instead of product bundles. This role will also ensure that the voice of the customer is proactively shared with KCP cross-functional partners so end user opportunities pain points gaps and needs are communicated and understood on an ongoing basis. The KCP Marketing & CX objectives (Grow Share Increase Category Breadth Drive Brand Engagement Increase Brand Loyalty and Drive Consumer KCNA Brand) will prioritize the work that matters most for the Leader and the Team. This role is responsible for the full lifecycle of end user marketing including acquisition onboarding retention and loyalty. It will ensure data and insights are leveraged to develop customized and targeted customer marketing plans and programs plans including KCP portfolio optimization and product commercialization. Additionally this role will work closely with the Integrated Marketing Team to inform and influence full-funnel promotional and campaign strategy. This role will have significant leadership responsibility.

Successful candidates will have strong demonstrated leadership through change a proven ability to inspire and develop talent a tremendous customer curiosity and creativity a proactive solution-oriented attitude collaborative approach to partnership results-focus mindset and a fail forward mentality always pushing for new and different ways to drive relationships and the business.

In this role you will:

• Provide team leadership by creating vision culture engagement project management and driving resource allocation.

• Demonstrate proven ability to drive transformational change management both internally and externally.

• Show experience influencing and negotiating marketing value with diverse customers to drive incremental and measurable value for KCP.

• Drive the creation of transformative vertical segments and prioritize key account strategies based on data insights opportunities needs pain points motivations and attitudes of KCP customers.

• Leverage CX VOC data and insights along with inputs from Sr. Customer Value Proposition Manager GPOs Service Providers and Associations to develop a deep understanding of customers products and buyers journeys for Customer Marketing.

• Provide thought leadership and direction for long-term and annual business planning to drive Marketing & CX strategy and planning.

• Ensure the development and execution of marketing strategies for key accounts aligned with overall business objectives.

• Continuously interact with customers and salespeople to gather feedback on strategy identify whats working and whats not and optimize plans based on this feedback. Ensure financial goals are met and provide feedback on gaps and opportunities in end user insights product claims and performance.

• Oversee the full lifecycle marketing strategy execution to target new accounts commercialize through omni-channel campaigns nurture existing accounts to drive incremental value and loyalty and develop advocacy programs to achieve high retention.

• Take ownership and leadership of major strategic initiatives and relationships (e.g. High Traffic Venue Strategy Loyalty Platform Bespoke - Customer Marketing Agency Management)

• Serve as a trusted strategic advisor to company-wide business teams leading the ever-evolving creation of customer-focused content and communications to drive the highest level of experience and engagement.

About Us

Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.

At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on more than 150 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development.

You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results. When you join our team youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center.

To succeed in this role you will need the following qualifications:

• Bachelors Degree in business-related discipline.

• 15 years of Marketing experience in a combination of a B2B or B2C marketing environments emphasis in B2B.

• 5 years people leadership experience building and coaching high performing teams.

• Proactive and results-driven self-starter.

• Strong executive presence and excels at navigating senior executive stakeholders both internally and externally to effectively tell stories and influence decisions.

• Highly proficient in development and interpretation of key metrics relating to marketing funnel performance with the ability to translate technology innovation and brand strategy into business/customer value.

• Embraces an entrepreneurial and agile mindset thriving in ambiguity.

• Excellent presenter communicator and listener.

• Strong business and organizational acumen with a deep understanding of market dynamics P&L management and a commercial mindset.

• Effectively engages stakeholders in ideation decision-making and conflict resolution to drive strategic alignment. Establishes priorities and adeptly manages trade-offs.

Preferred:

• Masters / MBA with concentration in Marketing

• Experience in a B2B environment

Total Benefits

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see .

Great support for good health with medical dental and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center occupational health nurse and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness injury or other unexpected events.

Additional programs and support to continue your education adopt a child relocate or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out the careers website.

And finally the fine print.

For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role.

#LI-Hybrid

Grade 06: grade level and/or compensation may vary based on location/country