Web Experience Lead
Web Experience Lead
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Job Description
Remarkable people; remarkable career.
Are you ready to rediscover remarkable and make a positive impact on peoples lives At GMHBA every day brings an opportunity to empower and support communities to live well. Join us to be part of something meaningful and discover the remarkable benefits of working at GMHBA.
GMHBA takes pride in being an Australian not-for-profit health insurance and healthcare company that truly values its members. For a rewarding 90 years weve been dedicated to serving the community and as a result have become one of Australias leading regionally based private health insurers. We live and breathe exceptional care and are dedicated to making GMHBA a remarkable place to work. We value building connections embrace individuality and maintain a supportive performing culture. GMHBA offers a flexible workplace a community-focused culture and a great regional lifestyle
Description
What youll do:
Craft compelling user-friendly web content for multiple brands using our CMS
Apply smart SEO strategies to boost our online visibility
Ensure the end-to-end experience is supportive and consistent for users as they navigate our digital channels
Collaborate with cross-functional teams to deliver consistent digital experiences aligned to our brand and tone of voice
Leverage data and member insights to optimise user journeys
Why Join Us
Be part of a forward-thinking team that values innovation collaboration and continuous improvement all aimed at making healthcare better for our members.
Skills And Experiences
About you
Mandatory
Tertiary Qualification within a related discipline i.e. marketing commerce UX design.
5 years experience in a similar role with a proven track record in digital experience.
A passion and successful track record in the development of digital strategies aimed at enhancing member experience and retention.
Advanced SEO copywriting skills.
A deep understanding of accessibility and inclusivity in content design.
Empathy and communications skills to advocate for users with clear concise copy that understood exactly what users needed to know at just the right moment to move through a screen or complete a task.
Comfortable working with ambiguity and changing priorities in a fast-paced environment.
Passionate about the digital experience with knowledge of digital design UX design content writing and content management.
Exceptional communication and collaboration skills.
Strong research and analysis skills.
Highly desirable
Private Health Insurance financial services or relevant industry knowledge.
Proficiency in Optimizely CMS or similar Content Management System
Competent Salesforce Marketing Cloud user
If you believe you would be a great fit but dont quite tick all the boxes we encourage you to apply.
Lets get started.
Submit your application online today. Applications close Sunday 22 June 2025.
If you have any questions about this position or the recruitment process please reach out to the careers team at
At GMHBA we value a diverse and inclusive culture. We are committed to creating a workplace where every single person feels valued and can be their true authentic selves. It allows us to be more reflective of our community have a range of perspectives and better support our customers members and patients. We encourage candidates with diverse backgrounds experiences perspectives and beliefs to apply for this role.
In submitting an application you agree that you have read and accepted the terms and conditions of our recruitment privacy statement:
Employment Type
Full-Time
Key Skills
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