Brand Manager
Brand Manager
Posted on :
08-06-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 112481 - 152180
Vacancy
1 Vacancy
Posted on :
08-06-2025
Job Description
This role is responsible for protecting and strengthening the Thrivent brand managing and governance of the Brand Strategy across Thrivent. The Brand Manager will help elevate the organizations advocacy of and mastery in brand working with another Brand Manager and the assistant brand managers for support. This position collaborates closely with other partners across marketing to ensure brand strategy is delivered consistently through earned owned and paid channels to help deliver on Thrivents strategic goals. This role is positioned within the Brand and Integrated Marketing team and reports to the Director Brand & Integrated Planning
DUTIES & RESPONSIBILITIES:
- Provides strategic brand direction supporting the Thrivent positioning across the organization including consistency in activations of the brand specificity on how the brand is translated into products experiences and socialization across the organization of all brand-owned decisions and education.
- Models a client-focused culture engaging the enterprise and its leaders around brand strategy and our target audience to align and ensure focus. Driving high trust and satisfaction levels with internal and external business partners by sharing brand best practices keep up on brand trends and deliver strong strategic creative briefs.
- Drives the advancement of our brand through the analysis and interpretation of brand research to develop and deploy efforts that grow awareness and consideration ranging from earned owned and paid campaigns and sponsorships to branded basics (letterhead business cards etc.) to digital properties to the offerings in the brand store.
- Protects our brand by consulting on ideas before and through development as well as asking teams to modify or remove expressions if required. Creates and deploys education and self-services tools (e.g. Brand Central) to drive the consistency of our brand and protect our intellectual property. Asks strategic questions to ensure understanding of request to provide a strong point of view that is a win-win for the brand and the business partner.
- Builds strong and trusted relationships with internal and external stakeholders to drive the brand forward. Is seen and leveraged as a Brand SME. Communicates brand strategy / best practices / guidelines clearly and effectively helping build advocacy across Thrivent.
- Collaborates with creative team on the ongoing application and evaluation of our brand visual or verbal guidelines identifying opportunities to improve the efficiency of application and health of our brand through the ongoing monitoring of these guidelines and managing the updates.
- This role will influence business decisions on positioning the organization and its offerings products and services within the market and with our target audience that will ultimately be embedded into the customer experience.
- Manages the brand strategy with specific internal and external stakeholders including marketing PR creative content experience & innovation teams (internal) offer family and distribution channel leadership creative PR marketing and content agencies. Builds strong and trusted relationships with internal teams/clients business leadership and external agencies; is seen and leveraged as a Brand SME
QUALIFICATIONS & SKILLS:
Required:
- Bachelors degree or higher in marketing communications brand or related field.
- 8 years of professional experience in consumer facing Brand strategy and management Marketing and/or Communications; financial services experience preferred.
- Solid understanding of brand strategy and development multichannel marketing concepts and consumer trends impacting their expectations of brands.
- Strong analytical and quantitative skills ability to use data to develop brand positioning.
- Familiarity with creative briefs and requirements for good creative.
- Ability to work in a fast-paced environment with multiple priorities and tight deadlines possess drive flexibility and be an enthusiastic team player.
- Ability to shift and adapt to changing priorities; proactively anticipating obstacles and seeking alternatives to keep projects on track.
- Strong communication skills verbal written and presentation with ability to serve as effective speaker and corporate representative on branding.
Preferred:
- Ability to travel as needed up to 10%.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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