Social Media Manager
Social Media Manager
Posted on :
08-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-06-2025
Job Description
Benefits:
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Training & development
- Vision insurance
The Recreational Boating & Fishing Foundation (RBFF) is looking for a Social Media Manager to join its team in Alexandria VA. Were looking for a goal-oriented team player who can bring innovative thinking and creative solutions to our growing social media channels; someone with experience and proven success in planning developing implementing analyzing and monitoring social media campaigns and strategies.
As the only organization dedicated to growing U.S. participation in recreational boating and fishing and supporting the aquatic conservation programs that rely on it RBFF manages the award-winning Take Me Fishing and Vamos a Pescar consumer brand campaigns. Our work includes advertising marketing public relations and social media to get the word out about our digital resources where consumers can learn plan and equip for a successful day on the water.
If you are a dedicated forward-thinking person who likes to work in a small group setting and seeks a job that promotes fun quality time with friends and family and conservation we would like to have you on board! Well even invite you to go fishing with us each summer.
As the Social Media Manager youll take the lead in shaping the social media strategy for Take Me Fishing and Vamos A Pescar brand campaigns. Youll create and implement engaging branded content (written graphic and/or video) to meet business and campaign objectives using both internal and external resources. In addition to content creation youll stay ahead of digital trends and new technologies providing insights and recommendations to the team. Analytical and forecasting skills will be key as you track performance and refine strategies to maximize engagement reach and conversions.
Responsibilities
- Manage social media contractors and freelancers ensuring alignment with brand guidelines and campaign objectives.
- Develop implement publish and share engaging content daily across multiple consumer-facing platforms making strategic adjustments as needed.
- Oversee content planning and execution including editorial calendars post scheduling and campaign rollouts.
- Lead community management efforts engaging with followers responding to inquiries in a timely manner and fostering meaningful interactions ensuring brand voice and messaging consistency.
- Monitor trends platform updates and audience preferences to refine social media strategy and enhance engagement.
- Implement and optimize social media strategies that align with business goals national campaigns and industry best practices.
- Set annual objectives and track performance against KPIs leveraging data analytics to monitor engagement reach and conversions and using insights to refine content and campaign strategies.
- Collaborate with cross-functional teams including content creators influencers marketing and PR teams to maintain brand consistency and amplify reach.
- Manage paid social media efforts including budget allocation audience targeting and performance tracking.
- Oversee social media crisis management by monitoring sentiment addressing concerns and maintaining a positive brand image.
Required Skills
- 3-5 years of proven experience in social media management with a track record of driving engagement and growth.
- Bachelors degree in Marketing Communications or a related field.
- Experience developing and executing social media strategies based on data analysis audience insights and performance metrics.
- Proficiency in content planning and building monthly content calendars aligned with brand objectives and analytics.
- Strong video editing and graphic design skills using tools such as Canva Adobe Premiere Photoshop or similar applications.
- Advanced knowledge of social media platforms (Facebook X Instagram Pinterest TikTok YouTube) including best practices trends and emerging features.
- Experience using social media monitoring and management tools (e.g. Sprout Social Meltwater) for scheduling listening reporting and optimization.
- Excellent organizational and time-management skills with the ability to balance multiple projects and priorities across teams meet deadlines and adapt to changing needs.
- Exceptional judgment and attention to detail ensuring brand consistency and high-quality execution.
- Self-motivated and proactive able to work both independently and collaboratively in small and large teams.
- Knowledge of fishing and boating basics is a strong plus.
- Bilingual in English/Spanish is preferred.
As an RBFF staff member you will receive a competitive salary; full benefits package including 401k performance-based bonuses medical dental vision long- and short-term-disability life and AD&D insurance. If you are an outstanding Social Media Manager with a solid background we want you on board! Please send your resume to with your salary requirements and reference Social Media Manager in the subject line. No phone calls please. The RBFF team works a hybrid schedule consisting of three onsite days and two remote days. Applicants must be legally authorized to work in the US.
Flexible work from home options available.
When you cast off you never know what youll reel in.
Research shows the real catch isnt something you can hold or see but something you can feel.
With Take Me Fishing youll find all the information you need to learn plan and equip for a day on the water.
Research shows the real catch isnt something you can hold or see but something you can feel.
With Take Me Fishing youll find all the information you need to learn plan and equip for a day on the water.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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