Communications Specialist

The Communications Specialist is responsible for editorial brand communication of Red Bull

Indias sports and culture-based programs athletes and artists through all media that matter

in the country with focus on earned social. They build and keep close relationships with local

media representatives and opinion leaders in the field of sports and culture. They help

identify develop and work with a network of external communication

consultants/specialists/PR Stringers relevant to big projects/activations across priority

playgrounds in sports and culture. They help plan strategically the communication approach

for projects athletes/artists and media initiatives with focus on quality storytelling/content

creation and resulting in editorial outcome in earned media reaching the relevant and

targeted audience and consumers. Media partnerships with playground-specific outlets is an

important aspect of the role. They identify new platforms and opportunities for earned media

outcomes in line with evolving media trends with a special focus on earned social. They

distribute content of own productions and syndicate international content to relevant media

outlets and support the Red Bull Media House with information sharing.

KEY RESPONSIBILITIES:

ESTABLISH:

They establish a media network (personal relationships) in all relevant fields specifically sports and culture media to support the national communication targets and business plan goals. This also involves identifying developing and working with a network of external communication consultants/specialists/PR Stringers relevant to big projects/activations across priority playgrounds in sports and culture Motorsports Cricket Core Sports Gaming Music and Dance

PLAN:

Supporting the Communications Manager/Head of Communications in the development of a target-oriented well-balanced communication plan that serves the local business needs best. They help plan end-to-end communication activations for sports/culture events athlete/sports content projects and more. They help develop customized communications plans in alignment with various marketing departments. The role also involves help in planning the appropriate media budgets and ensuring minimal deviations for the same.

PRODUCE:

Following the plans they closely work with the RBMN team to produce locally and also internationally relevant top-quality sports still images and media products as per outlet requirements.

EXPAND:

Help develop and enable a network of area/playground specialists who work with core and mainstream outlets to create qualitative comms outputs with focus on earned social and engaging AB1 audience Focus on in-depth feature/trend stories and quality content that highlight Red Bulls involvement in various sports and culture scenes where the brand message is articulated clearly.

PLAYGROUNDS:

Help develop playground-specific communications plans that address Cricket Motorsports Gaming Music and Dance specifically at an overall high-priority level and other playgrounds like Core Sports Football Mot and Badminton at an always-on level. Playground plans will involve working cross-functionally across internal departments and with external area specialists to activate. Plans will include the depth of the Red Bull marketing calendar including owned events athletes content and third-party activations

DISTRIBUTE:

They distribute customized local content nationally to the appropriate and relevant media outlets in print web TV and their respective social media channels. They drive the usage of the Red Bull Content Pool as a source for high quality media productions.

CONTRIBUTE:

They act as a content developer and collector for the Red Bull Media House feeding requested information plus finalized editorially valuable productions (moving images audio stills) into the global Red Bull Content Pool in time according to its technical specifications and keeps all relevant materials updated (Red Bull Content Pool and MediaNet) also delivering the requested documentation.

MONITOR:

They monitor the quality and quantity of the generated results to fine-tune future approaches.

Qualifications :

EDUCATION AND QUALIFICATIONS: 

Studies in journalism marketing and/or media.

EXPERIENCE:

Relevant experience in editorial communication/PR with a specific focus on sports.

KNOWLEDGE AND SKILLS:

• Strong PR skills including strong writing / story telling skills and editorial insights
• Passion Knowledge and Experience in Priority Playgrounds of Motorsports Cricket Gaming Music and Dance
• Strong media insights understanding evolving media trends and identifying relevant story angles and content hooks. Strong relations with Media That Matter (traditional new media and earned social platforms) across priority playgrounds
• End to end project management for all projects along with coordinating with team members and third parties for end-to-end execution.
• Understanding of distribution (earned social print broadcast web new media).
• Commitment enthusiasm and go getter attitude

Additional Information :

The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (Red Bull India) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and non-discrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a HR Executive of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money at times terming such money as a refundable security deposit.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action including criminal action against anyone attempting to misuse the brand name brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit:  Work :

No

Employment Type :

Full-time