Director of Marketing
Director of Marketing
Posted on :
07-06-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Job Purpose:
The purpose of the Director of Marketing role is to oversee the Gordon Flesch Companys Marketing department to create and execute against a marketing strategy that accomplishes the goals and objectives of the organization. To advise direct and manage all aspects of the marketing department and work with Sales to maximize the profitability of the products and services sold.
Responsibilities:
- Work cross-functionally with company owners executive leadership team and branch managers to develop a multi-channel fully-integrated annual marketing plan.
- Work with senior staff to develop support and maintain a strategic perspective in organizational direction based on marketplace and industry trends and best practices customer needs and satisfaction.
- Create develop and lead the Marketing team to execute an integrated cross-platform social media strategy that is measurable and impactful and drives awareness and brand affinity. Focus on creating high-traffic blog content lead-converting resources and sharable creative projects.
- Develop successful direct mail campaigns that create leads and drive sales.
- Ensure consistent appropriate articulation of the Gordon Flesch Company image and brand promise both inside and outside the organization including during the RFP process.
- Leverage RFP automation software (Loopio) to assist the sales team in developing responses to Requests For Proposals.
- Leverage Inbound Marketing Automation Software (Hubspot) to ensure marketing team and overall content meet or exceed company goals. Drive key business metrics including leads MQLs SQLs and Opportunities. Make data-driven decisions based on valid metrics.
- Lead execute and coordinate all aspects for special organizational initiatives such as Key Account Management including development of strategy messaging tactics and tools that facilitate easy adoption by internal associates and external customers
- Manages and facilitates the marketing side of partner relationships with key product and service providers to leverage the marketing assets developed by those partners for the benefit of the Gordon Flesch Company.
- Lead direct and oversee all outside marketing firms such as communications agencies marketing research companies and other vendors that provide support for elements of the annual marketing plan
- Develop negotiate and manage activation of all sponsorships with sports teams and local event providers.
- Coordinate sales events including timelines venues vendors and budgets. Identify and secure speakers special guests and/or entertainment for each event. Analyze the success of each event and propose creative new improvements to the attendees experience. Follow up with surveys and report back to stakeholders on Net Promoter Scores.
- Provide creative direction on brand-level video web and graphic design projects. Develop in-house photography and video that supports project needs.
- Establish a sustainable strategic approach to PR that adds value to industry and channel media.
- Coordinate the consistent and appropriate appearance of all organizational marketing assets and materials both digital and printed.
- Develop short- and long-term plans and budget for marketing/communications/public relations programs and activities monitor and report progress/accomplishments as company management requests.
- Supervise the Marketing team including hiring firing work allocation training and problem resolution.
- Support and advocate the Company mission vision values and guiding principles.
- Conduct leadership components of the performance review process including establishing appropriate and measurable goals reviewing progress throughout the year documenting performance and conducting performance reviews.
- Ensure that the work environment is safe including compliance with OSHA standards and documentation.
- Autonomously make administrative and procedural decisions and judgments.
- Miscellaneous job duties as assigned.
Requirements:
- Bachelors degree or comparable level of experience with a high school diploma or equivalent.
- 8-10 years marketing experience
- 3-5 years supervisory experience
- Experience in direct and interactive marketing
- Excellent organizational skills
- Excellent written and oral communication skills
- Proficient in MS Office applications
Preferred Qualifications:
- Degree in Marketing
- Project Management Experience
Required Experience:
Director
Employment Type
Full Time
Department / Functional Area
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
