Marketing Executive
Marketing Executive
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Job Description
What success looks like in this role:
We are seeking a dynamic and results-driven Field Marketing Specialist to lead regional marketing initiatives covering the APAC region based in Sydney Australia. This role will focus on driving demand generation enhancing brand awareness and executing impactful field marketing programs tailored to local market needs. The ideal candidate will collaborate across teams to deliver measurable pipeline growth while maintaining alignment with broader business objectives.
Youll be part of a fast-moving customer-focused marketing team that supports some of the most iconic technology partnerships in the world including Dell Technologies AWS Microsoft and many others.
This is a hands-on highly visible role (with a balance of strategy and execution) where youll help shape the way Unisys shows up in the APAC market designing campaigns executing standout events driving demand and building awareness inspiring colleagues and working with cross functional teams all over the world. Youll work closely with sales strategy and alliance partners to turn ideas into impact.
Key Responsibilities
Field Marketing Strategy & Execution
Develop and implement localized field marketing strategies aligned with company objectives and regional sales priorities.
Plan and manage events marketing campaigns and event including but not limited to trade shows webinars executive programs and sponsorships to engage key stakeholders and drive brand recognition.
Collaborate with sales teams to identify target markets refine customer profiles and support account-based marketing campaigns.
Localize global marketing campaigns and amplify them to the local market
Demand Generation & Campaign Management
Execute integrated marketing campaigns across multiple channels including email nurture programs paid media content syndication and webinars.
Optimize lead generation efforts by leveraging CRM systems like Salesforce for segmentation and targeting.
Analyse campaign performance metrics to provide actionable insights and recommendations for improvement.
Cross-Functional Collaboration
Partner with global marketing teams to ensure consistency in messaging and branding while tailoring strategies for the ANZ and wider APAC market.
Work closely with vendors industry partners and alliances in addition to and internal teams to deliver seamless program execution.
Act as a liaison between the sales organization technical experts (CTOs) and marketing teams to align goals and strategies effectively.
Reporting & Budget Management
Establish KPIs for field marketing activities and report performance metrics to stakeholders regularly.
Manage the regional marketing budget ensuring optimal allocation of resources across programs.
You will be successful in this role if you have:
Bachelors degree in Marketing Business Management Communications Computer Science
5 years of experience in field marketing or demand generation within an enterprise technology company or similar industry.
Proven ability to develop and execute successful lead nurturing and pipeline acceleration programs.
Strong analytical skills with a metrics-driven approach to measuring campaign effectiveness.
A curious and growth-oriented mindset with strong self-directed learning skills creativity and a collaborative spirit.
Proficiency in CRM systems (e.g. Salesforce) and marketing automation tools (e.g. Eloqua or Pardot).
Excellent project management skills with the ability to manage multiple programs simultaneously.
Strong interpersonal communication skills for collaboration across cross-functional teams.
Knowledge of cultural nuances within the APAC market is highly desirable.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age caste citizenship color disability family medical history family status ethnicity gender gender expression gender identity genetic information marital status national origin parental status pregnancy race religion sex sexual orientation transgender status veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein or cannot otherwise complete your expression of interest without additional assistance and would like to discuss a request for reasonable accommodation please contact our Global Recruiting organization at or alternatively Toll Free: (Prompt 4). US job seekers can find more information about Unisys EEO commitment here.
Employment Type
Full-Time
