Head of Growth Marketing
Head of Growth Marketing
Posted on :
06-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-06-2025
Job Description
About Cognite
Embark on a transformative journey with Cognite a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI an industrial agent workbench and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year . In the realm of industrial digital transformation we stand at the forefront reshaping the future of Oil & Gas Chemicals Pharma and other Manufacturing and Energy sectors. Join us in this venture where Ai and data meet ingenuity and together we forge the path to a smarter more connected industrial future.
Learn more about Cognite here
Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good fostering inclusivity and sharing responsibilities for challenges and success.
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless) facing challenges head-on and viewing setbacks as opportunities for growth.
Ready to join a fast growing and category leading AI SaaS company
As the Head of Growth Marketing at Cognite you will be a pivotal leader in driving our ambitious growth objectives. You will be responsible for developing and executing comprehensive growth strategies and multi-channel campaign plans targeting diverse industrial verticals and personas within our main sectors.
This role demands a strong understanding of SaaS marketing digital marketing ABM strategiesSDR/ADR management and the ability to build and optimize the marketing technology stack and data analytics.
You will lead and develop a high-performing growth marketing team ensuring the delivery of high-quality pipeline through integrated marketing and sales development efforts. Your success will be measured by your ability to create impactful and cost efficient growth strategies implement robust marketing processes and technologies and ultimately deliver a significant high-quality sales pipeline.
The Head of Growth Marketing is responsible for the following
- Developing and executing comprehensive growth marketing strategies and multi-channel campaign plans to acquire new customers and expand within existing accounts across multiple target verticals (e.g. Energy Manufacturing Pharma etc.) and buyer personas.
- Building mentoring and leading a high-performing growth marketing team including specialists in campaign management digital marketing content marketing marketing operations analytics and account development representatives (ADR/SDR).
- Establishing and optimizing the end-to-end planning marketing technology (MarTech) stack and analytics processes and infrastructure to ensure efficient campaign execution accurate tracking and insightful reporting on key performance indicators (KPIs) on monthly quarterly and annual cadences
- Designing and implementing integrated marketing campaigns including Account-Based Marketing (ABM) programs in close collaboration with Account Development Representatives (ADRs) to generate high-quality sales pipeline.
- Partnering internally and externally to create compelling and relevant content tailored to specific industry needs and buyer stages ensuring alignment with campaign objectives.
- Driving continuous improvement by analyzing campaign performance identifying opportunities for optimization and implementing data-driven strategies to enhance pipeline generation and conversion rates.
- Managing the growth marketing budget effectively ensuring optimal allocation of resources to achieve maximum ROI.
- Collaborating closely with Product Marketing Revenue and other cross-functional teams to ensure consistent messaging and a unified go-to-market approach.
- Staying abreast of the latest trends and best practices in growth marketing MarTech and the industrial AI and SaaS landscapes.
- Contributing to the development and implementation of best practices within the marketing organization embodying Cognites values of Impact Ownership and Relentlessness.
- Acting as a thought leader internally and externally.
- Serving as a role model within Cognite championing our values and principles and fostering a culture of psychological safety openness and trust within the team and broader organization.
To meet the demands of this role you should have
- Extensive experience (typically 10 years) in growth marketing digital marketing demand generation within a B2B SaaS environment and ADR/SDR management with a proven track record of driving significant pipeline growth. Field marketing experience a plus.
- Demonstrable experience in developing and executing successful multi-channel marketing strategies and ABM programs targeting enterprise prospects and customers.
- Deep expertise in marketing technology platforms (e.g. HubSpot Marketo Sendoso Seismic) and analytics tools (e.g. Google Analytics Tableau Power BI Domo) with the ability to implement and optimize MarTech stacks.
- Strong analytical skills and a data-driven approach to decision-making with the ability to interpret complex data and translate it into actionable insights.
- Proven leadership and team management experience with the ability to build motivate and develop high-performing marketing teams.
- Excellent communication presentation and interpersonal skills with the ability to effectively collaborate with cross-functional teams and executive leadership.
- A strong understanding of the industrial sector (Energy Process Manufacturing Pharma etc.) and its unique marketing challenges and opportunities is highly preferred.
- A Bachelors degree in Marketing Business or a related field; an advanced degree is a plus.
- Comprehensive skill set in multiple marketing domains recognized as a thought leader internally.
- Ability to drive long-term and strategic goals while possessing the depth to understand important implementation details.
- Demonstrated relentlessness and adaptability in overcoming challenges and driving progress on strategic initiatives.
- High energy and a proactive approach to all endeavors.
- A passion for continuous learning and the ability to inspire others by exploring new ideas and skills.
- A proven ability to develop and implement best practices within marketing.
- Exceptional collaboration and facilitation skills capable of building strong relationships across the organization and within the industry.
- A strong embodiment of Cognites core values fostering a positive and inclusive work environment.
Dont meet every single requirement Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this or other roles.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health Dental Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* In office catered lunches 3x per week via Colorfull Catering Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities with Diversity Equality and Inclusion (DEI) in focus .
* A highly modern and fun working environment with sublime culture across the organization follow us on Instagram @cognitedata to know more
* Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere across industries
* Join our HUB to be part of the conversation directly with Cogniters and our partners.
* Paid mobile phone and WiFI
*A pet lover Get the chance to meet Spot !
Why choose Cognite
* Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
* We have repeatedly demonstrated that digital transformation when anchored on strong DataOps drivesbusiness value and sustainabilityfor clients and allows front-line workers as well as domain experts to make better decisions every single day.
Apply today!
If youre excited about the opportunity to work at Cognite and make a difference in the tech industry we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.
We encourage you to follow us onCognite LinkedIn; we post all our openings there.
Equal Opportunity
Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training compensation and promotion.
We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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