Marketing Executive, Regional Strategy & GTM, ANZ

Who We Are

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!

What We Need

This is a critical role in pursuing the departments mission of accelerating the growth of each business unit by helping to deliver best in class services to understand engage & excite players. Specifically this role will focus on supporting the regional strategy & GTM teams to deliver regional growth and market penetration through regional intelligence nuance to pre-established global marketing strategies and focus on campaign executional excellence and delivery.

Regional Strategy:

• Helping to Identify cultural events and insights to support wider strategies for ANZ to maximise commercial opportunities and local relevance throughout the region
• Working with members of the regional strategy & GTM teams to help build out rationale for growth market strategies across the region

Campaign Planning:

• Supporting briefing agencies and helping develop paid and organic planning
• Collaborate with PR and Influencer agencies alongside the other members of the regional strategy & GTM teams to pull a comprehensive campaign together by title

Executional Excellence:

• Ensuring excellence in all aspects of the campaign delivery
• Track timing and delivery of campaign and escalate any concerns
• Support all teams in the execution of the campaign including asset delivery tracking and management
• Effectively manage multiple aspects of campaign delivery for titles across internal and external teams

Stakeholder Management and Communication:

• Communicate effectively with internal stakeholders to ensure clear updates and support for regional initiatives are achieved
• Effectively manage stakeholder expectations across all aspects of campaign delivery

What Youll Do

• Budget maintenance including PO raising
• Campaign execution
• Campaign performance updates throughout campaigns
• Supporting communications to internal and external stakeholders
• Launch support across all titles

What Will Make You A Great Fit

• 1 to 3 years of relevant experience in the marketing PR and/or Social industry in FMCG gaming entertainment marketing or consumer lifestyle brands.
• Exposure in executing against Marketing and Communications strategies to meet company objectives.
• Strong written and spoken communication interpersonal and conceptual thinking skills
• A strong interest for video games appreciated
• A strong team player eye for detail and willingness to learn and roll up their sleeves to get the job done.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

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