Director - Visual Design

This role is within the UX team at Cricut. The group is responsible for user research interaction design and visual design of software applications across desktop and mobile platforms. We design intuitive easy-to-use software that inspires our customers and helps them design and make unique personalized projects. 

The team is uniquely positioned with direct connections to the executive team and CEO - and we collaborate across the organization to ensure hardware content materials and software all work together to deliver awesome experiences. Our UX team members come from varied backgrounds and experience; all of us were drawn to the mission of empowering every person to be creative. 

If you are interested in helping others realize their creativity and enjoy working on consumer-facing hardware / software Cricut may have the dream job for you! We are looking for top-notch seasoned UX visual design leaders who have vision communicate it well and love deep problem solving. Applicants must have a proven track record of driving visual design to create compelling user experiences. This is an opportunity for the right person to have an incredible impact on the look and feel of Cricuts software across the board. Youll focus on the design of delightful software experiences that clearly communicate functionality and interactivity while maintaining and extending Cricuts brand. Youll have the opportunity to participate in the entire user-centered UX design process from concept through execution incorporating customer feedback throughout the process. Your work will happen in a highly collaborative environment where you partner with interaction designers researchers product managers software developers industrial designers and colleagues from the Marketing and Creative teams.

Responsibilities: 

• Define and drive the visual design vision and strategy for the companys software experience ensuring a consistent innovative and user-centered design language across all platforms. 
• Manage mentor and inspire a growing team of designers providing clear direction feedback and career development opportunities. Cultivate a collaborative and inclusive design culture. Work closely with creative brand marketing and industrial design teams to evolve the companys software visual identity. Oversee the creation and maintenance of scalable design systems that can be applied across multiple platforms. 
• Partner with product management engineering marketing and other teams to ensure design solutions align with business goals technical constraints and user needs. Lead design discussions and advocate for design excellence. 
• Oversee the design process from concept to execution ensuring high-quality design work is delivered on time. Provide hands-on design work when necessary and ensure design specifications are implemented accurately. 
• Advocate for user-centered design principles leveraging user research and data to inform design decisions. Ensure that designs are not only visually stunning but also solve real user problems and enhance the overall user experience. 
• Stay up-to-date with emerging design trends tools and technologies. Introduce innovative design techniques and tools to the team that enhance productivity and the quality of output. 
• Effectively communicate design concepts strategies and rationale to both internal stakeholders and external partners. Present and defend design decisions to leadership ensuring alignment with business objectives. 
• Participate in every stage of the user-centered design process visualize possibilities early in the design process to facilitate communication create graphics to support user-testable prototypes and deliver pixel-perfect visual designs that are implementation-ready. Leverage extend and maintain the integrity of the Cricut brand in collaboration with our Creative Team (who are responsible for packaging marketing etc.) 
• Balance work on several design projects simultaneously bringing systems thinking and a clear understanding of relationships between different aspects of the software to ensure visual coherence

Qualifications :

• 10 years of experience in visual design with at least 3 years in a leadership role managing design teams in a tech or product-driven environment. 
• A strong diverse portfolio demonstrating expertise in visual design with examples of web and mobile product designs brand work and design systems. Experience in leading large-scale design projects from concept to completion. 
• Proven ability to lead and inspire cross-functional teams managing multiple projects simultaneously while maintaining a high standard of design excellence. 
• Ability to think strategically and translate business and user needs into innovative design solutions. Strong understanding of design systems branding and user interface design. 
• Excellent collaboration and communication skills with experience working closely with engineers product managers and other stakeholders to bring design vision to life. 
• Strong critical thinking and problem-solving abilities with a focus on delivering high-impact solutions in a fast-paced environment. 
• Mastery of standard design tools such as Figma Adobe Creative Suite and a willingness to learn new tools. 
• Excellent visual design skills including a strong understanding of typography color theory composition and branded experiences. 
• A willingness to jump into design work at multiple stages of development with a keen eye towards weaving it all together coherently. 
• Keen attention to detail and a passion for simplifying complicated systems. 
• Excellent written and spoken communication; ability to clearly defend design choices with clear rationale. 
• Egoless with a clear focus on collaboration over individual accolades. 
• Strong organizational multi-tasking and time management skills and the ability to work independently. 
• Interest in DIY / crafting experiences and a keen interest in gaining an understanding of and empathy for Cricuts users. 
• Proven ability to partner with UX designers UX researchers software developers and QA to ensure user needs are met and designs are implemented correctly. 
• Experience working in an Agile environment. 
• Bachelors degree in graphic design information design fine art or relevant field. Graduate degree is a plus.

Additional Information :

Weve got you covered
At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO tuition reimbursement and a yearly lifestyle stipend to support your wellness and passions. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

One More Thing (Its a Big One):
This role is in-office at least 34 days per week.
We believe that real collaboration innovation and culture are built face-to-face. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.

If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.

Lets make something amazingtogether.

What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time