Digital Performance Analyst
Digital Performance Analyst
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Job Description
Key Responsibilities:
- Analyzing user behavior across our website and applications.
- Installing and configuring Google Analytics V4 and AppsFlyer via Google Tag Manager Firebase Big Query Data Fusion.
- Producing customized reports recommending enhancements for key indicators.
- Assisting in the planning of future lead generation contributing to website and app development by providing necessary information.
- Analyzing user behavior on the site and suggesting improvements for site usability and conversion optimization.
- Studying the product line production efficiency and marketing and sales strategies.
- Assigning tasks to programmers and overseeing the quality of work delivered.
- Automating report generation.
- Conducting A/B tests.
- Compiling new element markups.
- Creating sales funnels in GA4 and AppsFlyer.
- Developing and enhancing current data storage models.
Qualifications :
- Bachelors degree in a quantitative field such as mathematics statistics computer science or engineering.
- At least 4 years of experience in a web/app analyst or similar role.
- Expertise in Google Analytics V4 Google Tag Manager Firebase PowerBI Google Sheets Google Data Studio Google Cloud Platform and AppsFlyer.
- Proficiency in SQL.
- Basic understanding of JS HTML JavaScript.
- Practical experience with AppsFlyer analytics.
- Experience in end-to-end analytics and settings for centralized data storage (DWH).
- Understanding of how DataLayer works on the site and on the App.
- Intermediate level in English.
- Strong problem-solving and critical thinking skills with an ability to translate complex data into actionable insights.
- Excellent communication and collaboration skills with a knack for effective cross-functional team work.
- A self-starter passionate about data analytics and performance marketing.
Additional Information :
TBC processes the personal data of the candidate in order to determine the suitability of the candidate for the vacancy in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the suitability of the candidate for future vacancies. Information about the candidate is stored for a maximum of 3 years. In case you do not want further data processing want to change or delete data please follow the link and contact us through the communication channels located at the same link shares its information with companies included in the TBC Bank Group PLC. Subsidiary companies also ensure personal data processing in accordance with the law. If you do not wish to share your data with TBC Group companies please contact us at the same link conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.
If you see signs of discriminatory treatment contact us:*1998;
We will contact you only those who will pass the first stage of selection and will be granted candidate status.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
