Manager, Omnichannel Analytics - Immunology

The Marketing Analytics and Business Insights (MABI) team supporting AbbVies US Commercial organization is 200 members strong and growing every day. We comprise highly respected researchers analysts and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing Sales and Leadership ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at data differently as an input into insight generation not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets encouraging our team members to pull up a chair be themselves be creative speak their minds and do good work. Patients depend on us and we take that very seriously without taking ourselves too seriously. We are smart fun quirky and innovative and wed love for you to join us.

This role is an integral part of AbbVies continued success in DTC (Direct to Consumer) Omnichannel customer experiences and will be responsible for providing insights into Omnichannel promotional performance and be a strong collaborative partner in campaign planning and assessment. In this role youll be responsible for delivering analysis insights and recommendations to marketing leaders to drive continuous improvement in Consumer Omnichannel promotional performance across the marketing portfolio.

The role of Omnichannel Analytics Manager is to support and design analytics and measurement for the evolving Omnichannel Promotional Capabilities roadmap across brands within the Immunology franchise. The ideal candidate has a strong blend of technical analytics skills deep understanding of tactical level omnichannel analytics and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organizations needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes. This role requires operation within our hybrid model (3 days in office). We are only considering talent located within the following location(s): Mettawa IL Irvine CA and Florham Park NJ.

Primary Responsibilities:

Marketing Impact Measurement Optimization

• Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency of omnichannel experiences. 
• Translates business requirements into analytics design and spearhead end-to-end analytics solutions development and delivery.
• Supports delivery of Omnichannel optimization recommendations using insights and analytics in partnership with Omnichannel Analytics Manager II/Associate Director

Customer Centric Analytics Optimization

• Lead audience level analytics across 1P 3P audiences across omnichannel strategic blueprint
• Explores advanced omnichannel analytic solutions including multi-touch attribution modeling promptly driving tactic-level media optimization.
• Partners with Business Technology Solutions Data Science Customer Experience Media and Franchise Insights/Analytics peers to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for Consumer promotional efforts. 
• Enhances Omnichannel performance reporting or dashboarding that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation.

Experimentation

• Serve as experimentation analytic lead for agile efforts as prioritized.
• Support Use Case ideation value estimation and development
• Own Use Case experiment design and measurement
• Extends winning tests into CORE marketing campaign
• Achieve cross-functional alignments with peers

Qualifications :

• Hands-on experience and fluency in coding SQL (BigQuery Hue etc.) and Python/R for modeling
• Understanding of the cross-digital channel and analytics space in areas such as digital media CRM search social media social listening online video websites mobile applications data management platforms programmatic targeting endemic paid search vs SEO and familiarity with concepts surrounding tagging implementation for data capture.
• High degree of adaptability perseverance creativity and acumen to flourish in a dynamic environment
• 4 years hands-on experience with using statistical tools for marketing/media performance modeling measurement and optimization (e.g. marketing-mix modeling multi-touch attribution).
• 4 years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli (i.e. A/B testing Test/Control).
• 4 years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics.
• 4 years of demonstrated experience in Omnichannel marketing and analytics inclusive of digital display online video premium OLV CTV paid search social media and website marketing. 
• Bachelors Degree with a concentration in marketing/sales/quantitative analysis.
• Strong collaboration communication project management and vendor management skills.
• High motivation strong work-ethic and positive attitude while working under tight timelines.

Preferred Qualifications:

• MarTech knowledge in the digital space (DMP digital identity solution data clean room CDP etc.)
• Strong analytical reasoning abilities intellectual curiosity strong business acumen and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Previous DMP Media Analytics Adobe Analytics Experience and Familiarity with click-stream data.
• Experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD DDD Xponent NSP NPA) and Specialty pharmacy data and one or multiple analytic domains (promo optimization digital launch support etc.) is a plus.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. Salary: $106500 - $202500
• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs. 
• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No