SEO Lead
SEO Lead
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Salary Not Disclosed
1 Vacancy
Job Description
JOB DESCRIPTION
We are seeking a highly analytical strategic and results-driven eCommerce SEO Lead to join our team. The ideal candidate will lead and execute search engine optimization initiatives that drive qualified organic traffic increase search engine rankings and improve user engagement across all digital platforms. This role will collaborate with content creators developers and marketers to implement both technical and content-focused SEO best practices.
This role goes beyond executionits about ownership mentorship and driving results. The ideal candidate is the go-to expert in all things SEOable to lead strategy train and upskill team members and ensure we stay ahead in an ever-evolving search landscape. This role is both strategic and hands-on working closely with cross-functional teams to maximize visibility engagement and ROI.
ESSENTIAL JOB FUNCTION
This job operates in an office environment which routinely uses standard office equipment.
The Employee is required to stand walk bend use his/her hand to handle or feel objects or tools reach with hands and arms talk and hear for extended periods of time.
Frequently standing/sitting/walking up to 8 hours per day
Frequently using hands/arms up to 8 hours per day
Moderate noise level
Frequently viewing a computer monitor screen up to 8 hours per day
DAILY TASKS
Develop implement and manage comprehensive SEO strategies that align with business objectives.
Lead and Conduct regular audits and competitor analysis to identify growth opportunities and gaps.
Set monitor and report on KPIs such as organic traffic keyword rankings bounce rates and conversions.
Collaborate with stakeholders to align SEO with business goals and customer intent.
Mentor coach and train junior specialists and content teams on SEO best practices.
Stay updated on the latest algorithm changes and emerging SEO tools/trends.
Guide keyword research clustering and intent mapping for content and product teams.
Develop high-performing content strategies grounded in search insights.
Work closely with account managers and project managers to align on timelines priorities and client expectations.
Translate technical SEO concepts into clear actionable insights for clients
Ensure optimal on-page execution: meta tags headings internal linking content quality etc.
Lead technical audits to resolve crawl issues improve site speed and optimize site architecture.
Partner with dev teams to implement structured data fix indexation issues and enhance mobile usability.
Maintain robust XML sitemaps canonical tags and schema markups.
Manage scalable and ethical link-building strategies (outreach guest posting digital PR).
Monitor and improve backlink profiles while disavowing harmful links.
Leverage tools like GA4 GSC Ahrefs SEMrush and Data Studio to track performance and deliver actionable reports.
Present findings and opportunities to marketing leadership with clear strategic impact.
Present actionable insights to stakeholders with clarity and strategic direction.
Contribute to the companys growth roadmap by identifying long-term organic opportunities.
SKILLS AND QUALIFICATIONS
Expert-level understanding of all SEO disciplines (technical on-page off-page).
At least 1 year in a leadership or client-facing role.
Proficiency in SEO tools: Google Search Console Google Analytics Ahrefs SEMrush Moz Screaming Frog etc.
Strong command of Excel/Google Sheets for data analysis and reporting.
Working knowledge of HTML/CSS CMS platforms (e.g. WordPress Shopify) and schema markup is a plus.
Familiarity with PageSpeed Insights GTmetrix or Core Web Vitals monitoring.
Strong analytical problem-solving and communication skills.
Up-to-date with the latest trends and best practices in SEO and algorithm changes.
Bachelors degree in Marketing Communications Business IT or any related field is preferred.
Employment Type
Full Time
