Head of Growth

Job Title: E-Commerce Head of Growth
Company: Pro Coffee Gear
Location: Remote (global)
Employment Type: Full-time
About Us: Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.
Job Description: As our Head of Growth you will own the strategy and execution of our growth marketing efforts across paid acquisition lifecycle marketing conversion optimization and retention. You will be responsible for driving measurable growth and maximizing customer lifetime value while balancing efficiency and scale. This role requires a mix of strategic thinking analytical rigor and hands-on execution.
Responsibilities:

• Growth Strategy & Execution
  • Develop and execute a full-funnel growth strategy to drive new customer acquisition retention and revenue.
  • Take ownership of customer acquisition channels including paid media (Meta Google Ads influencer affiliate display ads) and digital marketing (SEO affiliate marketing influencer marketing) while also optimizing lifecycle marketing (email SMS push) for maximum performance.
  • Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS.
• Data-Driven Optimization
  • Analyze growth metrics conduct A/B tests and iterate on strategies based on performance data.
  • Work closely with sales and product teams to leverage customer insights and improve marketing effectiveness.
  • Continuously explore and test new channels creative formats and audience segments to unlock growth.
• Team Leadership & Collaboration
  • Lead/develop a growth team including specialists in paid media retention and analytics.
  • Partner with content creative and product teams to develop high-performing campaigns.
  • Work cross-functionally with product and engineering to optimize the customer journey and enhance retention.
• Innovation & Trends
  • Identify and implement automation and AI solutions to scale marketing efficiency.
  • Stay ahead of the curve on AI-driven marketing emerging trends and new tools in ecommerce growth.

Requirements:

• Bachelors degree in Business Administration Marketing or a related field (preferred).
• 5 years in growth marketing performance marketing or ecommerce marketing.
• Strong expertise in paid acquisition (Meta Google) and lifecycle marketing (email SMS retention) and digital marketing (SEO affiliate marketing influencer marketing).
• Data-driven mindset with experience in A/B testing funnel optimization and LTV/CAC modeling.
• Hands-on scrappy and willing to execute while also thinking strategically.
• Leadership experience has led a team before.
• Deep understanding of DTC/ecommerce metrics (CAC LTV AOV conversion rates).
• Experience with modern marketing tools AI and automation.

Benefits:

• Opportunity for growth and advancement within a rapidly expanding company.
• A dynamic and collaborative work environment with passionate team members.
• Remote job with flexible hours allowing for a healthy work-life balance.
• Goal-oriented work culture providing autonomy and opportunities for personal and professional development.

If you are enthusiastic about e-commerce digital marketing and all things coffee-related we would love to hear from you!
Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.
At Pro Coffee Gear we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.