Demand Generation Specialist (SaaS)
Demand Generation Specialist (SaaS)
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Job Description
- Full-time / Permanent role
- Hybrid (mix of WFH and in-office)
- Melbourne Sydney Brisbane Adelaide location preferred.
Does a competitive salary package with bonus company stock flexible hybrid work 5 wellness days/year up to 90 days/year working from anywhere in the world Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest
AlayaCare are seeking an individual experienced in both running Demand Generation campaigns & Digital Marketing within a SaaS environment to join our Marketing team.
About AlayaCare
AlayaCare are a fast-growing scale-up with a presence in Australia Canada and the United States who are revolutionising the way aged and disability care is delivered. Our software offers a complete technology solution for residential and community care organisations.
We have an open and transparent culture our teams are highly diverse and we are committed to a workplace where we all feel that we can be ourselves.
About the role
Reporting to our Director of Marketing ANZ the Demand Generation Specialist plays a pivotal role in driving demand for our SaaS products through the execution of campaigns & other B2B demand generation programs.
The overall objective of the Demand Generation role is to;
- Design and execute multi-channel B2B Demand Generation campaigns (email digital ads webinars events) to drive awareness and qualified leads
- Manage digital advertising and paid media (LinkedIn Google Ads) including budgeting targeting and performance optimisation
- Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
- Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content
- Track analyse and optimise campaign performance to improve ROI and lead conversion
- Support content and email marketing efforts including campaign execution template creation and engagement analysis
- Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes.
What were looking for in a Demand Generation Specialist;
- 3-5 years experience in a Digital Marketing role ideally with Demand Generation experience in a scale-up SaaS business
- Marketing qualification or equivalent experience
- Hands-on experience with Google Ads Analytics Tag Manager HubSpot &/or Salesforce
- Skills in analysing data and processes to drive marketing efficiency and performance
- Strong multitasking communication and collaboration abilities
- A highly organised detail-oriented and self-motivated candidate
- A customer-focused individual with a passion for continuous learning and improvement.
It would be a bonus if you also have:
- Knowledge of the aged & disability care industries in ANZ
- Familiarity with the Software Development Life Cycle
- Experience developing account-based marketing (ABM) strategies to target and engage key accounts
If this sounds like you apply today! As well as joining a great culture and a market leading company you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand.
What we offer:
- Competitive salary package including generous company stock for all employees
- Flexible hybrid work (from our offices from home)
- 5 wellness days off per year to relax and promote mental health
- Up to 90 days per year working from anywhere in the world
- Flexible benefits bonus package of $1250 per year
- Company paid parental leave and volunteer leave
- Team lunches and events and health and wellness activities
- An open and transparent culture
- A chance to make a meaningful difference for clinicians providing care on the front line
- A foot in the door to the rapidly expanding home care technology industry.
Better outcomes better belonging
Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity Equity Inclusion Belonging and AccessibilitywithinAlayaCarespolicies total rewards offerings discussions learning & development programs and community partnerships. All qualified applicants will receive equal consideration.
If you require accommodation as part of the recruitment and selection process please reach out note we do not accept unsolicited headhunter or agency resumes.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
