Senior Manager â Marketing Analytics and Reporting
Senior Manager â Marketing Analytics and Reporting
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Job Description
Purpose
The Senior Manager Marketing Analytics and Reporting will drive effective and insightful reporting across our marketing organisation. They will be able to enable and empower marketing colleagues to understand & analyze the data so that we continuously move towards a more efficient marketing model by enabling teams to spend marketing dollars in terms of business impact.
They will also implement and continuously improve a marketing data model while working closely with IT. This role will be the pillar of the global marketing operations team who strives to create a culture and operational momentum throughout the global marketing organisation that is built on developing & delivering data-focused intelligence.
Summary
This is an incredibly exciting time to join a fast-growing fast-paced global technology company. IFS has grown at 3-4x the average industry revenue growth rate.
At IFS the business has well-defined KPIs for marketings contribution to (1) lead generation & pipeline and (2) brand awareness growth.
The Global Marketing Operations function at IFS sits across the UK Europe the US and Sri Lanka. The team strives to provide insights and monitor performance to ensure that all marketing investments are high-performing and impactful.
Reporting to the Senior Director of Global Marketing Operations this role provides insights and monitors performance to ensure that all marketing investments (both people and programs) are achieving or exceeding identified and committed targets. Working with the Senior Director of Global MarOps this role outlines reporting needs in the organisation. As part of that responsibility this role delivers the impactful analysis that supports the achievement of marketing-wide goals for demand generation and brand awareness.
The 3 Critical Success Factors:
A process orientation & program mindset. Process orientation means that this person can break complex operations into sets of core processes. The ability to do this means that both problems and opportunities can be readily diagnosed. Program mindset means this person is highly structured and organised with the ability to see the big picture and strategically manage across a portfolio of projects or initiatives. This mindset also allows this person to readily prioritise incoming needs against stated objectives.
2. A strong grasp of the latest analytical techniques within global marketing and a willingness to experiment with new methodologies. An imperative for IFS Global Marketing Operations progressing is providing deeper analysis of our marketing programs. We should be able to quickly identify our wins and losses (and why) in terms of marketing investment. This person will be able to identify and grow areas of expertise within their own team of direct reports. There is an element of freedom to take risks in trialing / experimenting with new ways of slicing our data and reporting the vetted findings to marketing management and stakeholders.
3. A clear and proactive communicator. This person should be able to anticipate the information needs of others in the marketing organisation and put in place proactive communications across channels to ensure a clear understanding of the teams priorities and focus areas. This person will be creative and comfortable experimenting with different ways to communicate to stakeholders whether in person virtual graphically in writing or otherwise.
Essential Duties and Accountabilities:
- The candidate will need to work EU time zone hours.
- Catapult the reporting capabilities of the IFS marketing organisation by overseeing the build of reporting dashboards identifying most insightful views to evaluate the data to achieve & deliver data focused business intelligence
- Manage and update all stakeholders around the progressions where our data lake project is concerned. Understand the data lake architecture and be able to participate with value from a marketing perspective.
- Create a data analytics community for marketing that participates in ITs one and scouts all the reports & analysis thats happening across the company and then advises on how to bring reports into use for us to drive certain calculated campaigns etc
- Implement the marketing data model aligning with IT to ensure data quality enrichment accountability and governance across the board
- Drive and deliver enablement for all insights provided so that the skill of data analysis and accountability spreads across our marketing team
- Support the build of Power BI dashboards where needed and streamline the data provided to drive business intelligence and data focused decisions.
Qualifications :
Overall Required Competence:
Excellent communication and stakeholder management skills
Demonstrate management skills including the ability to solve problems that include many decision-makers while balancing key priorities with department needs
Excellent project planning skills and knowledge of using project management and planning tools such as MS-Project
Ability to apply a logical and analytical approach to work
Highly analytical and ability to develop solutions to technical problems
Can produce quality work under pressure with immediate deadline
Knowledge of CRM systems and mass data quality governance
Knowledge of Power BI from a developmental perspective
Good knowledge of the MS Office and/or GSuite in particular strong knowledge of Excel and PowerPoint
Required Education & Experience
Essential:
Strong technical acumen
Proven history managing complex marketing operations programs
Proven history in a Marketing Operations Campaigns or MarTech team
Fluent in English (written & spoken)
Familiarity with Marketing Automation tools the MarTech ecosystem and Marketing Data and Analytics
History working with CRM
- History working on Power BI or equivalent skillset to understand some of the more complex aspects of report building in Power BI and DAX. e.g.: RLS Object Level security DAX optimisation
Desired:
Knowledge of and familiarity with Agile methodologies a plus
History working with AI tooling to structure data on mass
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
