On Premise Marketing Manager

Living the Red Bull On Premise culture

Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action.

Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.

Monitor image standards regarding the brand premium values of Red Bull. 

Management & Leadership of On Premise Marketing

Responsible for executing and adapting the international marketing guidelines according to the market needs.

Driving share of mind with industry stakeholders including venue (bar) staff decision makers owners and influencers.

Responsible for the creation coordination and approval of tailor-made installations.

Support of the Musketeers and Key Account managers to implement tools and concepts.

Peer to national Red Bull Marketing Team (cross departmental collaboration).

Translation of national research results initiatives and insight generation into new actions activities programs strategies which can be implemented in On Premise focus areas.

Permanent observation of market trends and active search for new business opportunities in the market identifying potential for improving and adding new marketing activities.

Responsible for allocation of POS tools and monitoring their correct placement.

Consumer Marketing

Development of initiatives and the translation of national campaigns into the On Premise

Delivery of scalable and highly impactful initiatives which are all designed to win consumers build consumption habits and build the Red Bull brand.

Ideation creation and activation of consumer facing Red Bull events

Strong collaboration with marketing teams (brand culture sports Red Bull Media Network).

Industry Marketing

Initiatives and concepts (from events to experiences incentives and others) that increase share of mind with industry stakeholders including venue (bar) staff decision makers owners and influencers all resulting into increased sales.

Develop performance driving concepts that will be engaging for the industry resulting in higher share of mind and overall sales in accounts and at events.

Trade Marketing

Management and allocation of the POS portfolio

Development of marketing activation strategy for On Premise segments like Bars Clubs HORECA Catering QSR Delivery etc together with different On Premise stakeholders with focus on insights and segment marketing plans.

Development of activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Universe.

Represent On Premise Marketing in customer facing meetings

Festivals & 3rdParty Events

Responsible for national event & festival strategy.

Own and develop partnerships with key suppliers (For example event logistic suppliers production agencies and bar services)

Joint responsibility together with the field teams for executing marketing activities and POS activations in keeping with the international strategy at Red Bull events festivals and 3rd party events.

Leading an effective team

Strength based team development and leadership.

Development of marketing and consumer thinking within the On Premise team.

Effective on boarding training and development of high performance team

Build a strong network with external agencies key influencers national decision makers event organizers and the local scene searching for new collaboration opportunities.

Efficient allocation of the On Premise marketing budget according to the national business plan.

Track record and evaluate all results of marketing activities implemented.

Maintain a constant exchange of information and best practice sharing (case studies) within the national and international team.

Qualifications :

5 years of marketing and/or commercial experience

In-depth knowledge of bars clubs and festivals and the broader on premise

Knowledge of the On Premise industry and trade are required

Solid understanding of sales processes

Strong planning and project management

Proven ability to translate strategies into execution

Strong leadership and team management

Self-motivated passionate ambitious and a creative mind

Exceptional communication skills including presenting and training abilities

Commercial awareness and acumen (understanding of sales and finance processes)

Strong analytical skills

Self-motivated innovative solution-oriented mindset self-directed do-it now attitude flexibleand be able to work under pressure in a fast-paced team environment

Remote Work :

No

Employment Type :

Full-time