Real Time CRM Specialist

We are seeking a Real Time CRM Specialist to join our CRM team overseeing Canada Iberia and Latin America (CILA). Reporting to the CRM Automation Manager this Specialist will focus on all our CILA labels and will design and own the automated use cases in Grandstand (Entains sports push notifications platform) as well as explore and leverage the use of real time triggers through different tools like Optimove. 

They will also be instrumental in crafting and evolving our understanding of player engagement with the use of data-backed analysis collaborating with the rest of CILA region to help drive client engagement with our Sports product mainly. 

Key responsibilities:

• Ideate develop and execute automated real-time use cases in Grandstand across CILA markets to deliver timely and relevant push notifications during and in between live sports eventsenhancing engagement with personalized in-the-moment messages. 

• Ideate and implement real-time triggers in Optimove using behavioral events (e.g. bet placed page visit game played) to drive timely communications across channels; work closely with Martech and the Optimove team to implement new high-impact triggers. 

• Constantly partner with Product and Country teams to ensure Real Time CRM activity aligns with player touchpoints and key product moments crafting communications that support player retention and engagement in a meaningful non-intrusive way. 

• Build and maintain a roadmap of real-time features not yet available but required from our Central teams prioritizing ideas that enhance player experience and scale across multiple CILA markets while working and coordinating central teams in their development 

• Drive a culture of testing and learning designing structured experiments to validate hypotheses and refine messaging strategies based on performance data and user behavior. 

• Track campaign performance and player engagement metrics producing clear insights and recommendations that feed back into planning and help shape future trigger-based strategies. 

• Coordinate across markets to ensure consistency in approach while allowing for local adaptations that reflect specific player behaviours and preferences in Canada Iberia and Latin America. 

Qualifications :

Specialist skills and experience:

Required 

• Experience in the sportsbooks industry designing and optimizing campaigns tailored to customer behaviours. 

• In-depth knowledge of sportsbook player behaviours motivations and retention drivers either professionally or as a player yourself. 

• Proven experience evaluating and analyzing campaigns to trigger customer behaviours.  

• Hands-on experience with Optimove or similar. 

Preferred 

• Experience in customer communication design and testing especially with push notification channels. 

• Data analysis skills being able to manipulate and interpret data using BI software (Power BI). 

Competencies / behaviors:

• Strong proactivity and drive to problem-solve and execute independently; This will be the first CRM role entirely dedicated to Real-Time automation and this specialist will be expected to independently partner with Product teams for advice while leading campaign ideation and execution  

• Customer-focused mindset with a passion for delivering exceptional player experiences. 

• Agile Thinking and able to adapt to strategy or regulatory changes. 

• Strong written and spoken English skills (fluent in Spanish or Portuguese is a plus).  

Additional Information :

Diversity and equal opportunities:  

As a global employer Entain is committed to providing a safe fun and inclusive culture where our people feel like they truly belong. 

Where appropriate we will make reasonable adjustments to ensure the application process and role is fair for all candidates. 

We are a multicultural business that values celebrates and respects individual differences so whatever your sexuality gender gender identity ability age race religion or belief you will have a voice here and the space to do your best work. 

Our diverse internal networks provide the support for you to express your views and make a positive difference. 

At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future - for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate ensuring ethical and compliant hiring practices globally.

Remote Work :

Yes

Employment Type :

Full-time