Marketing Design & Brand Strategist
Marketing Design & Brand Strategist
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Job Description
About Us: For over 35 years Hotze Health & Wellness Center along with Physicians Preference Vitamins Physicians Preference Pharmacy and Hotze Beauty has led the health and wellness industry with an alternative root-cause approach to medicine. Benchmarking against luxury brands like The Ritz-Carlton and The Broadmoor our refined brand delivers transformative care and exceptional experiences to discerning clients. Join our close-knit marketing team to elevate our prestigious brand through innovative design and strategic marketing campaigns that inspire and attract new patients.
Position Overview: Were seeking a creative strategic and detail-oriented Marketing Design & Brand Strategist to lead both the design and strategic ideation of marketing initiatives across our businesses. This role is ideal for an individual who has passion for design a knack for crafting compelling campaigns and a desire to grow in a supportive family-like environment. Youll create visually compelling brand-aligned marketing materials while driving strategic campaign planning to boost awareness of Hotze Health & Wellness Center Physicians Preference Vitamins Physicians Preference Pharmacy and Hotze Beauty and convert prospects into new patients/customers. Collaborating with a dynamic team youll also support social media traditional marketing and occasional events. This is an exciting opportunity to blend creativity and strategy utilize marketing skills and make a lasting impact on a luxury holistic wellness brand.
Key Responsibilities:
- Strategic Campaign Ideation & Planning: Develop innovative marketing strategies and campaign concepts to drive brand awareness and attract new patients and customers to our family of businesses. Collaborate with leadership to plan compelling campaigns (email social media text events) that align with business goals and resonate with our high-end prospects.
- Design & Brand Execution: Create visually captivating brand-aligned designs for marketing materials including social media graphics email campaigns newsletters flyers postcards website visuals and event collateral ensuring consistency with our refined brand identity.
- Website and Social Media Content Creation: Produce engaging content (graphics reels short videos) for platforms like WordPress Instagram Facebook LinkedIn and X. Edit long-form videos and podcasts into shareable reels and manage organic and paid posting schedules.
- Marketing Support: Partner with the marketing operations team to execute campaigns including email text and blog imagery. Assist in managing marketing calendars to meet deadlines and ensure seamless campaign delivery.
- Team Collaboration: Work closely with leadership team members agencies and vendors to strengthen brand messaging and drive lead generation for our Wellness Center Vitamin Store Pharmacy and Beauty brand.
- Research & Analysis: Conduct competitive research monitor industry trends and analyze campaign performance to optimize strategies and deliver measurable results that drive patient acquisition.
Qualifications:
- Bachelors degree in marketing graphic design communications or a related field (recent graduates encouraged to apply).
- 13 years of experience in marketing preferred design or campaign planning (internships or freelance work count; luxury brand experience a plus).
- Proficiency in design tools (e.g. Canva Adobe Creative Suite: Photoshop Illustrator InDesign; video editing tools like Opus Pro or Clipchamp).
- Experience with marketing platforms (e.g. Active Campaign Klaviyo MailChimp Podium Salesforce) and social media management (Facebook Instagram LinkedIn X).
- Hands-on experience with WordPress for content creation and updates.
- Strong creative and strategic thinking with a knack for ideation and campaign planning.
- Understanding of brand consistency design principles and marketing strategies to drive awareness leads and conversions.
- Familiarity with analytics tools (e.g. Google Analytics) and content management systems is a plus.
- Excellent attention to detail creativity and organizational skills.
- Ability to multitask adapt to shifting priorities and thrive in a collaborative fast-paced environment.
- Passion for natural holistic health and a lifestyle aligned with wellness principles.
Why Join Us
- Strategic & Creative Impact: Blend innovative campaign strategy with stunning design to drive awareness and grow further our renowned alternative approach to wellness brand.
- Renowned Wellness Center: Become a patient and team member immersing yourself in our alternative holistic approach to health.
- Supportive Learning Environment: Grow your skills in a family-like team with mentorship from experienced professionals and training on web/marketing platforms as needed.
- Dynamic Role: Gain hands-on experience in diverse marketing tactics from strategic planning to social media and traditional campaigns.
- Teaming Culture: Thrive in a collaborative setting where team members support each other and celebrate shared success.
Note: This job description outlines core responsibilities but is not exhaustive. Duties may evolve to align with business needs.
How to Apply: Please submit your application here and then email to let them know you have submitted your application and attach your resume portfolio (highlighting design and campaign work) and a brief cover letter.
Were excited to meet creative strategic candidates ready to elevate our brand and drive meaningful results!
Employment Type
Full-Time
