Brand Manager- Derma
Brand Manager- Derma
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Job Description
Job Summary
We are looking for a Product Manager to develop implement and maintain long-term strategies for high-potential products in our current and future portfolio aiming to maximize market share and profitability through strategic planning and execution.
Roles & Responsibilities
You will be responsible for conducting an in-depth evaluation of the competitive landscape and identifying opportunities for the organization. This involves defining key success factors and requirements necessary for a successful product launch and owning the product strategy document.
You will define the commercial strategy for the product early on including market access strategy and plan and creating marketing materials.
Your role includes supporting countries in generating local market access if required and executing market research activities to evaluate market potential and strategies.
You will also identify and mitigate potential hurdles threats and risks both at the front end and back end.
You will ensure cross-functional alignment on forecasts product volume capacity requirements and launch preparation including recommendations for long-term product-specific capacity investments.
You will be accountable for the products profit and loss (P&L) including profitability calculation reflecting product-specific sales and marketing costs and other investments before and after handing over to markets.
Your role includes defining and monitoring the life cycle management strategy with development teams and optimizing product allocation for products under supply constraints.
Your responsibilities extend to portfolio optimization and rationalization involving commercial growth strategies portfolio rationalization and conducting in-depth costing analysis and improvement strategies to enhance overall performance.
Qualifications :
Educational qualification: ./. and MBA
Minimum work experience: 2-6 years of experience
Skills & attributes:
Technical Skills
Proficiency in managing and coordinating development projects from initiation to completion including setting project goals timelines resource allocation and risk management.
Experience in preparing for new product launches including market analysis competitor research launch strategy development and coordination with various departments to ensure successful market entry.
Expertise in overseeing the entire lifecycle of commercial products including product planning pricing positioning and promotion to maximize profitability and market share.
Experience in understanding market research including market trends customer preferences and competitor activities for strategic decision-making.
Knowledge of market access strategies and marketing tactics to ensure products are accessible to target markets and effectively promoted to healthcare providers payers and patients.
Proficiency in sales and marketing strategies including customer relationship management lead generation sales forecasting promotional campaigns and sales performance analysis.
Behavioural skills
Ability to collaborate effectively with cross-functional teams including R&D marketing sales finance and regulatory affairs to achieve project objectives and deliver results.
Strong leadership and communication skills with the ability to influence stakeholders at all levels.
Critical thinking and problem-solving skills for investigations and process optimization.
Strong strategic thinking and decision-making skills.
Attention to detail and ability to multitask in a fast-paced environment.
Additional Information :
Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
Diversity Equity & Inclusion
At Dr. Reddys we are deeply committed to building a diverse equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.
For more details please visit our career website at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
