Digital Marketing Manager - Bleacher Athletic

ABOUT US

The Bleacher Athletic team is the sports division of the Cotton On Group. We work across the NRL AFL and AFLW in on-field and supporter wear.

We also run the Upstate Sport brand focusing on womens performance and streetwear inspired co-ordinates. Building on the Upstate community we have big plans for UPSTATE SPORT.

ABOUT THE ROLE

Were thrilled to offer an exciting opportunity for an experienced and strategic Digital Marketing Manager who is passionate about building the UPSTATE SPORT brand through digital and social channels.

Reporting directly to the CEO and as a member of the leadership team you will oversee the digital marketing and online trade efforts for UPSTATE SPORT. Your primary focus will be to deliver our brand growth targets through digital marketing strategies that expand our brand reach increase our customer engagement and drive profitable sales. In this dynamic digital startup environment you will manage a small team allowing you to play a key role in shaping strategic direction while staying hands-on in execution. You will be empowered to drive the brand heavily involved in overall strategy and business build.

For this role we are looking for a Digital Marketer who is strategic and commercially minded with a strong ability to understand data to support the development of the brands growth strategy and drive trade decisions. This role requires you to have strong experience in scaling and optimising paid social platforms SEO SEM email marketing and customer loyalty programs. In this pivotal leadership role youll collaborate with a talented content creation team to create digital marketing campaigns that are both on-brand and engage with our customers.

SKILLS AND EXPERIENCE

Demonstrated experience in Digital Marketing Leadership role (brand side experience is preferred but not essential)
Strong experience in developing and executing Social Media content strategies including optimising and scaling Paid Social Accounts (Meta Tiktok)
Experience using content management systems and email marketing platforms
Experience in SEO/SEM and website optimisation
Understanding of technology underpinning platforms particularly Shopify
Exposure to the Ecommerce Equation Program or a digital pure play / start up would be highly desirable
Affiliates experience desirable
Proven ability in financial modelling is highly regarded
Experience in leading a team and building collaborative working relationships
Able to plan organise schedule and project manage in an efficient way
The ability to engage and influence senior business leaders and key stakeholders
Proven high level of commercial negotiation skills
Proven communication skills with the ability to drive and influence change through best practice and delivering results
Demonstrable analytical problem solving and research skills to identify and implement creative innovative and flexible solutions
Strong budgeting and forecasting skills

OUR CULTURE

We love big ideas and rolling up our sleeves to get the job done. We work hard and together we do great stuff. Weve created an environment that thrives on creativity and self-expression an environment we love showing up to. Every day.

Right from the get-go our team have been like great mates to us and you look after your mates always. So we care for our people at work and at home; 24/7. Were all about supporting and empowering them to be the healthiest versions of themselves.

BENEFITS

We are committed to personal and professional development which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide:

Full Upstate studios membership
50% team member discount off all brands (excl. Ceres Life which is 30% off)
A world class office with a state-of-the-art Wellness Centre featuring spa therapists holistic health experts and free fitness classes (think reformer Pilates classes personal training sessions yoga studio spin room and run club!)
A brand-new childcare centre onsite incredible facilities indoor and outdoor play areas subsidised cost and your kids are right next door!
The Beckley our in-house caf with chef prepared healthy meals coffee and snacks. You can also grab a nutritious take home meal taking the stress out of dinner time.
Flexible working enabling you to find the right working rhythm to be at your best.
Competitive salary packaging ensuring we are constantly benchmarking to industry.
On-site concierge let us help you get your life sorted with dry cleaning car wash and more.
An Employee Assistance Program for you and your family.
Returning from maternity leave (or primary carer parental leave) Work part-time and get paid full-time for 2 months all part of supporting you during your transition back to work.
Team mingle celebrations speakers series surprise and delight moments the magic happens when we get together
Do you have a dog Bring them into the office. We love them!

At Cotton On we are focused on building a culture centred in belonging and we are committed to creating workplaces where each individual can show up as their whole self having an equal opportunity to succeed with us.

We are proud of our diverse global workforce of 20000 team members from countless nationalities and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process please contact us at so we may support you in completing the job application process.