Customer Relationship Management (CRM) Director

Role: CRM Director

Reports to: VP Growth

Team: Growth

Location: Holborn London

Hybrid Role: 3 days in the office a week

Contract type: Permanent full time

Who We Are:

As one of the fastest growing companies in the UK weve redefined how a for-profit business makes a meaningful social impact. As the first to scale in the UK and reach profitability Omaze has also raised over 80 million for charities and created close to 40 millionaires through its life changing house and prize draws. In addition to working with beloved charities such as British Heart Foundation Comic Relief Alzheimers Research UK RSPCA and more Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

Head to to learn more about our mission.

About The Job

Were looking for a CRM Director to lead our customer lifecycle strategy and play a key role in unlocking sustainable data-led growth. Sitting within the Growth team youll be responsible for building and optimizing CRM programs that drive engagement retention and lifetime value across channels including email push SMS and in-app messaging.

Youll work cross-functionally with Product Brand Data and Performance Marketing to develop and deliver personalized scalable journeys that deepen customer relationships and improve business outcomes. This is a strategic and hands-on role ideal for someone who thrives in a fast-moving high-growth environment and is excited by the challenge of scaling customer communications in a performance-driven mission-led company.

What Youll Be Doing

• Work closely with the VP Growth to develop and execute Omazes CRM strategy across the full customer lifecyclefrom onboarding and engagement to reactivation and loyalty.
• Lead the development of multi-channel campaigns across email push SMS and in-app messaging that drives measurable business impact.
• Build and scale segmentation automation and personalization strategies using customer behavior preferences and predictive analytics.
• Partner closely with Data and Product teams to enhance CRM infrastructure tooling and reporting capabilities.
• Collaborate with Creative and Brand to deliver messaging thats on-brand high-performing and emotionally resonant.
• Own responsibility for CRM OKRs including engagement retention LTV and churn reduction and consistently optimize against these metrics.
• Manage and mentor a growing CRM team (combination of in-house staff and agency partners) fostering a positive culture of testing learning and continuous improvement.
• About You:
• Demonstrable experience in a CRM / Lifecycle Marketing director-level role ideally in D2C e-commerce or digital consumer platforms.
• Proven track record of designing and scaling CRM strategies that drive meaningful customer and revenue growth.
• Deep understanding of marketing automation platforms and customer data infrastructure.
• Strong analytical skillsyou can dig into the numbers build reporting frameworks and turn data into actionable insights.
• A customer-first mindset with an appreciation for brand tone content and emotional connection.
• Comfortable in a fast-paced entrepreneurial environment with the ability to balance strategic thinking and hands-on execution.

About You:

• Demonstrable experience in a CRM / Lifecycle Marketing director-level role ideally in D2C e-commerce or digital consumer platforms.
• Proven track record of designing and scaling CRM strategies that drive meaningful customer and revenue growth.
• Deep understanding of marketing automation platforms and customer data infrastructure.
• Strong analytical skillsyou can dig into the numbers build reporting frameworks and turn data into actionable insights.
• A customer-first mindset with an appreciation for brand tone content and emotional connection.
• Comfortable in a fast-paced entrepreneurial environment with the ability to balance strategic thinking and hands-on execution.

Why Join Omaze

Growth Were one of the fastest-growing companies in the world which is pretty exciting.

Impact Join a team of world changers dedicated to creating a ripple effect of good. Over 80 million raised and counting for UK charities

Pioneering Be part of an exciting mission to disrupt the industry space and craft a new story for charity fundraising. Spoiler alert: its not a scam.

Culture We want a world where everyone has a chance. Yes that means you too. From progression to promotion we learn fast and grow together creating opportunities to maximize everyones potential.

Our Benefits Package

Generous stock options scheme

30 days annual leave PLUS Bank Holidays

Annual office closure between Christmas Day and New Years Day

Private medical and dental insurance

9% employer pension contributions when you contribute at least 2%

1200 learning and development budget each year to use on training courses conferences and professional memberships

Personal equipment budget to work from home

Enhanced family leave policies

Life assurance of 4x your salary

Our hiring process

Our hiring process may vary between roles particularly for technical roles where we may incorporate a technical skills/based interview but as standard youll have:

Screening call with one of our in-house Talent Leads

First stage interview with the Hiring Manager

On-site second stage interview with key stakeholders this could be other managers peers or Senior team members.

Final stage interview with one of our Execs.

On average our hiring process takes around 2-3 weeks after your initial screening call.

We hire on a rolling basis so well close the role when we either a) have enough applications to process or b) have hired someone exceptional to fill the position. Youll hear from us throughout the process but if youve got any questions please reach out to us at