Senior Manager, Web Strategy & Experience
Senior Manager, Web Strategy & Experience
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Job Description
Pour la version franaise de cette description de poste veuillez consulter le lien suivant / For the French version of this job description please refer to the following link:
About AppDirect
Become a digital global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product through any channel on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven cultureone that enables you to Be Seen Be Yourself and Do Your Best Work.
About You
Were seeking a strategic and hands-on Senior Manager of Web Strategy & Experience to lead the evolution of our corporate website and digital presence. Youll be responsible for owning the website roadmap optimizing the user experience leading a small team of developers and collaborating across teams to ensure our web properties drive measurable business outcomes.
This role is perfect for someone who blends sharp business instincts with technical fluency and creative problem-solving. We are looking for someone whos not just keeping up with technology but pushing it forward. You should be fluent in modern web technologies and curious and confident with AI toolsfrom LLM-aware SEO to AI-assisted design development and content workflows. Youre hands-on collaborative and comfortable leading in a fast-paced environment. Most importantly youre not just behind the scenes: youre ready to advocate influence and inspire across departments.
What youll do and how youll have an impact
Website Strategy & Roadmap
- Own the website strategy and roadmap aligned with business and departmental OKRs and KPIs.
- Translate growth and brand objectives into actionable web initiatives.
- Oversee day-to-day web operations launches and continuous improvement workflows.
- Drive site performance (SEO speed conversion engagement) through testing and iteration.
- Integrate and evolve AI-driven tools for optimization automation and scalability.
Team Leadership & Collaboration
- Manage and mentor a small team of web developers working in platforms such as Sanity CMS and Storybook.
- Serve as the bridge between content design and development to deliver seamless high-impact web experiences.
- Collaborate closely with key stakeholders across the organization.
- Provide strong POVs on digital experience and influence key web decisions across teams.
UX IA & Design System Integration
- Define and evolve multiple sites architecture navigation and content hierarchy to ensure customer journey is mapped to business goals ultimately leading to conversion.
- Partner with designers in Figma to evolve our web design system and component library.
- Ensure consistency and usability across all touchpoints with accessibility and mobile responsiveness baked in.
Innovation & AI Integration
- Identify test and implement AI tools (e.g. Lovable Jasper Surfer Webflow AI etc.) to improve efficiency and performance.
- Use AI to support development workflows content generation rapid prototyping and A/B testing.
- Champion a culture of experimentation and continual adaptation to tech and industry changes.
Content SEO & LLM Visibility
- Lead web content strategy and standardsensuring copy is audience-first optimized and conversion-focused.
- Partner with SMEs and writers to elevate web content for humans and search engines alike.
- Drive our organic growth strategy with strong technical SEO structured data and LLM-indexing best practices.
- Stay ahead of evolving search behaviors including AI-generated answers and multimodal discovery.
What Were Looking For
- 6 years of experience in website management digital experience or content architectureideally within B2B or tech environments.
- Proven success managing web roadmaps and leading cross-functional web initiatives.
- Strong leadership skills with experience managing developers and collaborating across design content and marketing.
- Deep familiarity with modern web stacks ( headless CMS like Sanity Figma Storybook GA4 etc.).
- Strong understanding of SEO principles LLM visibility strategies digital content best practices and performance-based UX.
- Excellent communication and project/stakeholder management skills.
- A growth mindset and a passion for testing learning and evolving alongside technology.
At AppDirect we believe that innovation thrives in an environment that houses diversity of excellence experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race religion age sexual orientation or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such we strongly encourage applications from Indigenous peoples racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants please read our Candidate Privacy Policy. For more information of our general privacy practices please see AppDirect Privacy Notice: Experience:
Senior Manager
Employment Type
Full Time
Key Skills
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