Let's begin! Dir-Demand Generation (9542)
Let's begin! Dir-Demand Generation (9542)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Reporting to the Managing Director & Head of Global Marketing the Director of Marketing plays a critical role in enhancing the efficiency and effectiveness of our growth marketing organization. You will be a key member of the marketing team and lead a dedicated international team to establish a foundation of excellence through technical capabilities scalable business processes best practices and technology integration. You will collaborate closely with Sales SDRs Sales Operations and our segment marketing teams to drive the success of marketing programs campaigns and initiatives.
This role oversees and optimizes specifically all our marketing automation and digital operations like paid media & social activities to ensure marketing efforts are effective and aligned with business role requires strong leadership strategic and analytical skills and a strong understanding of marketing technologies and digital strategies including the strategic application of Generative AI. Combining hands-on marketing automation expertise with high-level strategic planning cross-functional project management and operational leadership this person will enhance marketing performance scalability and revenue contribution.
You will play a critical role in bridging strategic thinking with operational execution setting a clear direction while ensuring world-class delivery. This is an ideal opportunity for someone who is both a doer and a leader with a track record of building high-performing teams and driving measurable growth through modern marketing tools and technologies.
Key responsibilities:
Strategic ownership
- Lead and continuously develop a team of demand generation operations professionals across marketing automation and digital marketing specifically across paid and earned channels.
- Foster a culture of ownership innovation and operational excellence.
Planning processes and workflows
- Manage the demand execution including establishing a common language with Marketing LT
- Introduce innovative ways to scale through lead scoring nurturing and recycling processes.
- Partner with segment marketing Marketing Ops and Sales Operations to optimize integrations and data flow between Marketo Salesforce and other tools.
Marketing technology management
- Troubleshoot and resolve marketing technology issues optimizing the digital ecosystem and its efficiency.
- Spearhead the adoption of AI technologies into the customer lead lifecycle to support automated decision-making implicit lead optimization and sales handover.
- Support the personalization and optimization of hyperpersonalized customer engagement by building automated AI-driven ICPs and autobuild buying groups for the segments by campaign and per product
Data quality and governance
Develop and build data cleansing and enrichment processes
Ensure data quality and governance by maintaining best practices in key systems including database hygiene enrichment segmentation and analysis.
Ensure compliance with relevant regulations (e.g. GDPR CCPA) and maintain data privacy.
Reporting performance and impact
Contribute to marketing reporting including DG execution dashboards to track marketing performance across the funnel to inform budget decisions.
Analyse marketing data identify trends and insights and produce reports to measure campaign performance and ROI.
Training and upskilling
Develop training materials and provide ongoing support to ensure the marketing team effectively utilizes tools and processes from your area of expertise to contribute to the overall Sales & Marketing Enablement plans.
Support training and development initiatives with your team
Financials budget and priorities
Oversee the allocation and the management of the marketing execution budget for your area of responsibility
Working closely with the segment stakeholders Marketing Operations Leader and Marketing LT to manage the spend against the marketing budget ensuring optimized spend for maximum impact
Report spend back to the business
Paid media & social
Lead a team of paid media experts to plan and execute on the companys paid media strategy
Lead a team of social media experts to plan and execute on the companys organic social strategy
Oversee the strategy and execution of the companys social media employee advocacy programme
Skills and Competencies:
- 15 years of Marketing experience including work with marketing systems along with 10 years of leadership experience with individual contributors and working with cross-functional teams
- Paid Marketing Proficiency: Strong understanding of paid marketing channels and strategies to maximize ROI.
- Leadership and Vision: Ability to inspire and lead a team fostering a culture of innovation and excellence.
- Strategic Thinking: Excellent strategic thinking analytical and problem-solving skills to align marketing initiatives with business objectives.
- Communication Skills: Exceptional communication and interpersonal skills with the ability to collaborate effectively across departments.
- Change Management: Experience in driving operational change and managing transformation initiatives within a marketing organization.
Our growth marketing team is responsible for driving the strategic direction and execution of demand generation and product marketing initiatives across the organization. By joining our team you will be part of exciting work in integrating cutting-edge technologies like Generative AI optimizing paid marketing strategies and leading transformative marketing efforts globally.
Employment Type
Full Time
